Nonverbal Ambiguity

Nonverbal messages can often be misunderstood. Often this misinterpretation is said to be socio-cultural. I remember an instance myself when I was in high school and a miscommunication happened between my friends and I.   It was only so unfortunate that it happened in the course of passing our exams. Naturally, we knew we could increase our ability to pass if we worked as a team. One of my classmates suggested that we come up with hand gestures that would represent each of the four letters that almost always appear in our test papers: a, b, c, and   d. Hence, it was agreed that the hand gestures would be used as a tool during our exam week. Our hand gestures comprised a set of inconspicuous behaviors such as light scratching of ones’ nose for the letter a, pinching lightly ones’ ears for letter b, wiping ones’ handkerchief to the face for letter c and ultimately, shifting from one side to the other in ones’ seat for letter d. So during the exam week we started with a relish. History was our first exam and with our ‘tool’ we went through it like breeze. Naturally, physics being the most challenging of all subjects was where I highly depended on my classmates the most. My best friend, who was sitting a row in front of me, was excellent at physics and I answered faithfully to the hand gestures he showed. Finally, results were given the following week and I was amazed at the result of my physics test: an F. I was shocked, since I was certain to get a B or A. So after the class, my friend and I had a little chitchat and it turned out he wasn’t feeling so well at the time, which must have explained why he kept shifting from side to side. I thought his ‘side shifting’ was an answer to the physics questions when they were a response from feeling uncomfortable during the time. The result of that misinterpretation was a failing grade. My experience of nonverbal ambiguity was nevertheless simple for which there was no any catastrophic reaction however for people belonging to different cultures or backgrounds the implications for any misinterpretation maybe enormous. References: Montshire Minute: Non-Verbal ways of Communication . 8 June 1998. 29 June 2007 .                                       

European Crisis

Meanwhile, it has greatly magnified its intensity as well as its scale; Italian, Portugal, and Spain have recently come its next victims after Greece and Ireland. An apt and practical remedy is what we desperately need at this time of harshness. In the scope of this essay, the three most commonly accepted solutions to the Crisis will be presented and discussed. Germany, the only European country having a growth in economy during the previous year, plays the central role in two of them. Greece, on the other hand, might also have the chance to resolve its shameful ‘legacy.Despite the diversity of routes and methods, all these strategy have the same objectives: save the Rezone from a possible break-up and bring prosperity back to the Continent. . Seeking for the cure Since the collapse of Greek economy in 2009, two bailout loan packages for this country, which valued ? ¬110 billion and ? ¬130 billion, respectively, have been signed off by European leaders. In addition, a ? ¬ 85 billion loan to Ireland and another ? ¬78 billion to Portugal were made shortly afterward.While these loans' expected effects are still miles away, its counter effect has been so obvious to Europe: the enormous burden borne by other members will pull even financially healthy countries back into crisis. Governments is on its way down. In the worst scenario, if Italian goes defaulted, the added bailout loan for the fourth largest economy in Europe is estimated to cost more than ? ¬1,000 billion, a terribly huge number which surpasses many countries' GAP and amounts to over a half of French GAP in 2011.Bailout now appears to be only a temporarily fire-fighting solution, because if things keep going on this way, the Rezone will, sooner or later, find it getting trapped in the vicious circle of crisis- bailout-more crisis. An ultimate rescue plan for the Rezone is now more desirable than ever before. One of the most concerned and most controversial proposals was about the Rebound' – a bond issued by the whole Rezone countries as an effort to share debts among members in a more comprehensive way.If exist, that new bond would be guaranteed by the confidence in the powerful economic engine of Germany. The risk premium on that bond would reduce significantly, which could translate into a lower interest rate and a more acceptable burden, whereas it would also be more attractive to investors than separate governmental bonds of Greece, Italian or Spain. In case the bonds grow to maturity, the peripheral countries would not have to bear the obligation of payment alone, as the whole region's economies would share that indebtedness.In brief, ‘Rebound' is a way of transferring the abundant wealth from rich countries to troubled countries which are in need of that money, and simultaneously, sharing the burden among Rezone members more equally. Of course, this requires a high level of solidarity and mutual trust within Europe, since it may turn the Rezone in to the most fiscally and politically cohesive union in the human history. The idea of ‘Rebound' was immediately in favor of new French President, Franà §ois Hollander, and MIFF President, Christine Laggard.These two French people know that, although always being considered the second largest economy in Europe, France is now at the edge of recession, due to its closely financial relationship with Greece and other peripheral countries (before the Crisis, France was Grace's largest creditor, holding nearly $60 billion Greek direct debts). ‘Rebound' appears to be the best solution for France to avoid the destructive orbit of crisis. However, Angela Marker and Germany did not find this idea interesting. From the very beginning, German people have blamed other countries' profligacy for the Crisis.They argued that they had always worked diligently, and paid one of the highest tax levels in the world, with the belief that these taxes would better off their social welfare, as it actually did. They were tired of watching their tax money dedicated to hopeless bailout loans to countries, which had pursued reckless expenditure policies. They simply did not want to take another chance with that so-called ‘Rebound', since it directly targeted at them as the main player, so they would, eventually, have to work and pay for most of the living of the whole region.The profound disagreement only exist on paper. Gary Silverman of Swordfish Research says Germany would only budge ‘at one minute to midnight if the alternative was a complete collapse of the system'. 3. The ‘Credit' plan On November 2011, Lord Wolfs, chief executive of retailer Next, launched a competition and offered a prize of IEEE,OHO for the best idea to get Europe out of the current situation. Many proposals had been submitted from all over the world, and the winning one was the entry of Roger Bottle and his team at Capital Economics.Their plan suggested that Greece and other countrie s which are currently at the edge f default should leave the Rezone and introduce a new currency. A ‘Credit'-a combination of ‘Greece' and ‘exit' implying the escape of Greece from the Rezone-is believed to be vital for the restructuring of Greek economy as well as for the stability of other countries' financial systems. According to this plan, the transformation process has to be prepared thoroughly and secretly, and the action must be carried out promptly and straightly without prior public announcement.Right after the introduction of the new currency, called the ‘drachma', the Greek government has to reclaim the conversion rate between Euro and drachma. An initial one-for-one rate would be appropriate and widely acceptable. For example, a book which used to cost ? ¬2 would now simply cost 2 drachmas. This would be helpful in avoiding confusion among the public, as well as reducing the ‘menu costs' in business transactions. In addition, people would probably want to withdraw their Euro holdings in banks because they have little confidence in the new drachma.Therefore, governmental controls are necessary to prevent a capital flight, which could instantly cause a vegetating collapse in Greek ailing bank industry. Until withdrawals in Euro and in drachma could be told apart, the whole withdrawing system, including banks and ATM, need to be shut down. In the next step, the Greek government could negotiate the redefinition of its Euro-denominated debts right after the transformation. Although the conversion rate appears to be understandable for the creditors, they would surely claim a substantial extra payment from Greece as the compensation for changing the terms of debt contracts.The strategic aim of this whole meticulous plan would only take its toll hourly later. As being issued by such a weak state as Greece, drachma would soon experience a devaluation compared to Euro, followed up by a high inflation rate. Inflation is exactl y what Greece currently needs. First, debts now denominated in drachma would significantly reduce in value, making them more likely to be repaid at a more acceptable cost for Greece. Additional, a high inflation rate meaner a lower real interest rate, which would stimulate borrowings and spending.Devaluation would also make Greek exports more competitive in the global market, which greatly contributes to the national income. Finally, according to macroeconomic theory, inflation could reduce the unemployment, and create more Jobs for a quarter of Greek labor force. Conundrums Greece is faced with, but will also assuage the burden to the rest of Europe. The regional stability will partly recover, and concerns about the health of Euro will probably be replaced by a slight increase in creditworthiness of Italian, Spain or Portugal.On its side, Germany can be relieved from the bad affects of the Crisis, as well as the duty of sharing Grace's debts. It can focus more on internal affairs a nd other peripheral countries. However, such a risky plan with perfect timing requirements would not happen without the nod and the intervention of Germany, Greek current main creditor. 4. The return of Deutsche Mark Another newly raised proposal suggests Germany exit the Rezone and reintroduce the Deutsche Mark (DAM). At the first glance, it seems to be inconceivable, as Germany is now considered the only power left which can save the Rezone from a complete collapse.However, there is a potential opportunity of reform lying beneath the contradiction. This plan states that Germany's exit would immediately weaken the Euro, and that event would create the crucial breathing space needed for other countries' self-renovate plans. The depreciation in Euro would have similar consequences as a ‘Credit'. It would make the real value of debts in Euro reduce, while increase Rezone countries' competitiveness in exporting, including France's and the Netherlands'.Despite of Germany's withdra wal these states would be more likely to stay, and their manufacturing industries would benefit a lot from a weaker Euro. This stimulation would become the main inspiration for an uprising of the hole monetary union and each of its members. As the regional economies foster, there would have a great demand of labor force, which would ultimately solve the issue of unemployment in troubled countries. Also, Spanish lower priced real estate would become a bargain for foreign investors, provided the Euros devaluation.That inflow of capital would be a precious resource for Spain to take necessary steps out of the Crisis. As opposed to the ‘Credit', supporters of this plan claims that Greek exit could surely result in uncontrollable panic for peripheral countries, which is followed by bank nuns, failures and a tremendous trend of escaping. Meanwhile, a strong nation like Germany could ‘execute a swift exit that would be over before anyone could panic'. Additional, if Germany exi ts, it would not have to act as secretly as Greece would do.It would simply start the process by issuing government bonds denominated in DAM, while still live up to all previous assets, liabilities or contracts in Euro. A transition period would be necessary for Germany to get rid of the old Euro currency, but it would be less shocking and less risky than a Greek redefinition. Although Germany would initially suffer a considerable decrease in exports, since the DAM, which is much stronger than the Euro, would make German goods more expensive, the German powerful economy could promptly revive shortly after the exit.This action might appear to be agonizing, but people believe that it would completely end the lingering pain of the Crisis. Polls conducted recently have pointed out that many German people will be happy if they can return to the old currency. Like Britain, although Germany would not be in the Rezone anymore, its important position in the soundness of European economy woul d not diminish. He region, Germany is currently the only nation that can use its exclusive prosperity to save the rest of Europe from the haunt of crisis.Alternatively, it may choose to abandon the Euro, return to its Deutsche Mark, and leave an adequately necessary space for the reform of other countries. Or it may even do nothing but watch Greek people get out of the union and take their chance with the drachma. The time left is not much. Spain is on the edge. Italian may be the next one. George Sorbs, the legendary investor, says that Germany has only three month to save both the Rezone and ‘a lost decade'. Whatever the decision of Germany is going to be, it must be made promptly and wisely enough.

Development of Evolution Concept

It is a matter of fact that history of evolution is very long and contradictive. The concept of evolution has existed even since ancient times and is being developing nowadays. Modern theory of evolutionary thought was established in 18th-19th centuries. Many outstanding and famous scientists contributed the evolutionary thought and interpreted it in their own way. As it was mentioned above, the concept of evolution appeared and was strongly supported in ancient time by Anaximander, Democritus, Epicurus and Empedocles.Those Greek philosophers made the first attempt to explain the concept of evolution suggesting that humans, sun, earth life and civilization emerged from â€Å"aeons without divine intervention†. (Bowler 2003, 23) The Roman philosopher Lucretius described life development in stages starting from atoms collisions and ending with succession of animals and less brutish humans. Nevertheless, evolutionary thoughts died in Europe after the Roman Empire had fallen; howe ver, the ideas were developed in Islamic countries.It is known that Al-Jahiz claimed that environment affected the animals’ survivals and it had to affect humans as well. Ibn al-Haitham argued even about the explicitly for evolutionism. (Bowler 2003) Matthew Hale in 1677 used the term â€Å"evolution† t attack the atomism of Epicurus and Democritus. He argued that their atomist theory and suggested that collisions and vibrations of atoms had formed not humans and animals, but semina that were â€Å"immediate, primitive, productive principles of men, animals, birds and fishes†. (Riddle 1954, 89) Hale called that mechanism absurdity.The concept of evolution was contributed also by German scientists including Schelling and Hegel. According to them evolution appears to be a fundamentally spiritual process involving both natural and divine interventions. They argued that evolution was â€Å"a self- disclosing revelation of the absolute†. (Riddle 1954, 89) In t he early 18th century German scientist Leibniz suggested that the objects are caused by internal forces. He supported the idea of that evolution involved divine principles. He mentioned that universe couldn’t be formed without God’s works.  (Riddle 1954)In 1745 Pierre Maupertius suggested rather interesting concept considering that all the modern species are the smallest parts produced by the blind destiny. According to him â€Å"chance† has produced innumerable individuals; however only few individuals are able to satisfy their needs, whereas others perish. Therefore he presented the idea of natural selection further contributed by Charles Darwin. One more scientist Buffon suggested the mutability of species and underlined that organisms are influenced strongly by natural processes.In 1755 Kant, German philosopher and scientist predicted the theory that unformed matter develops into the highest types of plants and animals. Kant believed that modifications and variations were the response to â€Å"mechanical laws of the organisms themselves rather than to the influence of their surroundings†. (Bowler 2003, 120) Herder, for example, agreed with the concept of natural selection stating that struggle foe survival and existence played the major role in organic world, although the theme remained undeveloped and rather vague.In the early 19th century Wells assumed that evolution of humans is the principle of natural selection. It is known that Darwin was unaware of Wells’ suggestions and later he acknowledged that Wells was the first to promote the idea of natural selection in the evolutionary thought. In 1833 Charles Lyell emphasized the gradual variation of evolution, where each specie had â€Å"centre of creation and was diagnosed for habitat, but would go extinct when the habitat changed†. (Bowler 2003, 126) The concept was supported by Herschel outlined that natural laws played the most important role in species formi ng.Nevertheless, the most important contribution into development of evolutionary though was actually made by Charles Darwin. Darwin criticized the previous ideas about natural selection assuming they failed to propone the coherent philosophy and to suggest the proper mechanism of species variations. Darwin, in his turn, stated that species had arisen from the â€Å"selective actions of external conditions upon the variations from their specific type which individuals present and which is called spontaneous†. (West 1938, 147) The Darwin’s theory proved to be successful providing the useful statistical models of evolution.In the late 19th century evolutionary though was considerably contributed by the works of Gregor Mendel. He carried out series of experiments and in result provided models for inheritance based on the unit of gene. However, Mendel’s works remained unappreciated for many years and even ignored by biologists. Mendel’s works were â€Å"disc overed† in 1990 and caused a conflict between Mendelians. (Riddle 1954) In 1970s the neutral theory of molecular evolution was presented by famous scientist Motoo Kimura who the first to establish the genetic drift and considered it a mechanism of evolution.One more interesting idea was generated by Lynn Margilus. He presented the theory of symboigenesis arguing that genetic drift and mutations are not enough to explain the concepts of evolution. In the theory Margulis stated that species emerged through the process of symbiosis. (Riddle 1954) In 1972 Stephen Gould suggested the theory of punctuated equilibrium. All the theories were followed by renewal of structuaralist themes in evolutionary ideology. For example, Brian Goodwin incorporated in his researches the ideas of systems theory along with cybernetics and thus emphasized the important role of natural selection.In 1995 Daniel Dennett argued that Darwin’s natural selection is â€Å"algorithmic process applicable to many circumstances besides biological evolution†. (Bowler 2003, 225) Such concept of evolution was called â€Å"universal Darwinism†. It is necessary to outline that the development of evolutionary thought was vivid, though contradictive. Lots of theories and concepts were developed to explain the evolution of human beings, but scientists failed to find the only satisfactory explanation. Nowadays some theories are disapproved, others are improved and followed. (Henderson 2000)

Existence precedes essence Essay Example | Topics and Well Written Essays - 500 words

Existence precedes essence - Essay Example Throughout Sartre’s philosophical writings, from Being and Nothingness to Nausea, Sartre develops and argues in favor of this concept. This essay considers my personal belief in existence precedes essence, implementing one of Sartre’s seminal texts, Existentalism is a Humanism as reference. In considering my personal concept of whether existence precedes essence, I realize the truth is a complex issue. Through Existentialism is a Humanism, Sartre in large part argues from an atheistic perspective. For instance, he writes that the, â€Å"atheist existentialism is rather more coherent. It declares that God does not exist, yet there is still a being in whom existence precedes essence, a being which exists before being defined by any concept, and this being is man or, as Heidegger puts it, human reality† (Sartre, web). In my personal formulation of the concept, I tend to side with Sartre in denying a creationist concept of reality that has an intended purpose for liv ing beings. However, I also recognize that simply because Sartre denies the existence of an objective God, this does not also prove that existence precedes essence.

Quality television Case Study Example | Topics and Well Written Essays - 500 words

Quality television - Case Study Example Getting the attention of the target audience based on the genre of programme being produced is crucial to the success and production of a quality television programme, therefore, when developing a programme its content should be tailored to meet the demands and wants of the target audience. The quality of television programme can also be adversely affected by the main purpose it was made or the concept behind the making of the programme. This means that if a programmes main purpose is to offer comedy, its development and production must bent towards the humour and comedy that is appropriate and relate-able to the target audience. Blending the two will create a cultural value that is guaranteed to increase the quality of the television programme. In addition, creativity and originality of the content being generated are key values that increase the artistic aspect of the film thus increasing the general quality of the television programme. This is mainly due to the growing variation of genres in the film industry, the rapid and constant production of programmes by companies competing for airtime to increase their audience database and revenue thus their is constant repetition of ideas and concepts in many television programmes. The originality, creativity and /or the innovation behind a television programme is thus a key quality in the achievement of a quality television programme. For example, the remake of and old programme can increase the quality of the film through innovation and creativity by incorporating current cultural aspects and new technology in its development giving the audience a new take on the programme. Monetary investments are vital in the production of quality television. This is true based on the current technological advances leading to the demand for quality films with completely concealed staged events. For example,

Expanding Service Operations Across Borders Essay

Expanding Service Operations Across Borders - Essay Example The researcher states that triumph of the company of Banyan Tree Hotels and Resorts can be accredited to that management comprehended what the consumers value, built the Banyan Tree brand, and put that understanding into the application to form a truly distinguished consumer experience. As the corporation goes international, it faces the new-fangled possibilities, presented through increased funds, and new predicaments, for instance, demands enforced by shareholders. Banyan Tree Hotels, along with Resorts had unquestionably accomplished a distinguishing position within the sumptuous resort's business. One of the major predicaments, which lay at the forefront of the business, was the manner in which it could maintain its competitive advantage to preserve its marketplace position. Despite the fact that Banyan Tree took pleasure in a high-flying status amongst its competitors as soon as it initially started out, since then, there has been greater competition than before from different c ontenders offering comparable products, as well as services. The huge price gap within the lavish resort's market imply that customers who are from the middle-upper class are supposed to either draw out to make ultra deluxe resorts payments, for instance, Aman, or decide to be guests at resorts, nonetheless luxurious, accommodated to the masses of people. He found out that the business opening brought about by the gap within the resorts marketplace. This is because room existed for pricier resorts and additionally elite, which would accommodate the middle-upper class of individuals better. These customers had better spending influence compared to the average customer within the mass marketplace and would have the capacity to manage to pay for and ready to pay for an elite, premium service.

Analyze Film Essay Example | Topics and Well Written Essays - 1000 words

Analyze Film - Essay Example Controlling one of the busiest airspaces in the United States is a major reason that gives Nick a lot of pressure hence his stressful life. The job is very stressing as indicated by the 50% dropout of new recruits. The new recruits are unable to cope with this pressure and quit the job at its earliest stages. Later, Russell Bell joins the air controllers. Nick is challenged such that he is envious of the power and endurance portrayed by a new recruit (Pushing Tin). The entry of Russell into the airspace controlling job becomes a reason to pressure Nick since he always thought that he was the best in the crew. It is something that he can do away with by just swallowing his pride but since his inner character shows him otherwise, he ends up being very stressed by everything Russell does in life. Nick is jealous of the power to handle stressful tasks at the workplace that is portrayed by Russell. He perceives him as his competitor in everything in life. He always thought that he would be the toughest man to cope with compromising situations at the work place and at home, but someone appears into his life and proves to be even better. No matter how good somebody can be at their workplaces, there is always someone out there who is even better (Bickerstaff, 4). Nick is fed up by the strength and wit shown by Russell. He thinks of ways to hurt him and ends up liking his wife Mary. He competes with Russell in physical battles including racing cars, basketball shooting contests and worse still competing on a basis of who has the better marriage. Surprisingly, it is Nick who becomes stressed by these contests. He feels that he is losing every battle against Russell who seems not to be bothered by the contests at all. Nick takes everything that Russell does to be a contest and tries to be better than him but ends up being a loser in his view of things (Parker, 27). Nick tries in every way to make

Time Management and Nursing Burnout Essay Example | Topics and Well Written Essays - 1750 words

Time Management and Nursing Burnout - Essay Example The time management techniques have been fairly well covered in the book chapter. We are exploring an article here which goes beyond just time management to relieve a person of stress and make his life more valuable. This article can be said to be of the type of self-care or self well being. This is absolutely an essential component in order to avoid a burnout. We will study some dimensions associated with the job of a person which should be satisfied for him to continue working. The absence of these dimensions can lead to burnout of the individual. We will initially review the article written by Matuska Christianen which has been attached in appendix A. This paper presents a proposed model of lifestyle balance that meets biological and psychological needs within the unique environment of individuals. The writer of the article claims that once the biological and psychological needs of the individuals are in alignment with the environment of the individual; the level of stress faced i n the work is reduced and the person is able to enjoy his job fully. This article claims well-being as the lack of stress during the work. ... are in alignment with the environment of the individual; the level of stress faced in the work is reduced and the person is able to enjoy his job fully. This article claims well being as the lack of stress during the work. The person should be satisfied with his work and look forward to do it every day to avoid stress and improve his well being. The article presents five factors, dimensions or conditions which need to be satisfied in order to achieve physical and mental well being. These 5 dimensions are essential for the well being of an individual and are thus key factors in preventing work related stress. The first dimension is biological health and physical safety. These can be said to be the most basic needs of the individual. If these are not satisfied it leads to a lot of stress and the person finds it extremely difficult to continue in the job as he faces a large amount of stress. The first dimension is the foundation upon which all other dimensions and the endeavors of the h uman being rest. The second dimension discussed in the article is rewarding and self-affirming relationship with others. This can be said to be the need for affiliation. A person wants his co-workers and those with which he works to appreciate the good work done by him. It can be easily seen in nursing that relatives of a patient might blame the nurses for any failure in health of the person. These accusations may not have any basis but increases the stress level of the nurse which leads to disillusionment with the job. Rewarding behavior discussed in this dimension need not be reward given by a third party. This may even by the reward which an individual decides to give himself for sticking to an action plan or achieving a target which was decided earlier by him. The third dimension

BATNA Basics Assignment Research Paper Example | Topics and Well Written Essays - 250 words

BATNA Basics Assignment - Research Paper Example It is, therefore, before this stage that an individual takes time to think about all other possible options available, including the possible no-deal options (NMR 1). If the individual think and explore best options, then he or she has higher chances of proper and satisfying outcomes. Evaluate your alternatives. After listing all the possible options available, an individual moves to give the options a close examination and calculates the value attached to each of them before pursuance of each. Establish your BATNA. At this step, the individual must be careful to choose only courses of action that are viable in terms of yielding the expected value. The individual pursues the BATNA if the ongoing negotiation fails. It must have high chances of providing a positive solution. Calculate your value of reservation. In this step, the individual calculates his or her reservation value. The lowest proposed value deal that would be acceptable to the individual must not be lower than the reservation value chosen. If the proposed reservation value is lower than his reservation value, then the individual better rejects and subsequently pursues the original BATNA. However, if the reservation offer has higher value than the calculated reservation value, then accept it. Forgoing options after investing your resources in it creates a feeling of wastage. It thus requires that the individual find way of counterbalancing the situation (NMR 1). In addition, negotiations that are more costly during strong BATNA development may deter an individual’s efforts and behavior. The other hazard is that the negotiating individual may feel disappointed and exposed if all the details he reveals fail to yield expected outcomes. Prior investments have high likelihood of compromising ethical standards and emerging from sunk cost shadow cast become

Magnetic Resonance Imaging Technique Essay Example | Topics and Well Written Essays - 2000 words

Magnetic Resonance Imaging Technique - Essay Example The essay "Magnetic Resonance Imaging Technique" talks about an advanced imaging technique used in the field of medicine under radiology particularly how it works. All bodies expose themselves to water molecules. The water molecule has two protons and hydrogen nuclei. When one is using a powerful magnetic field of a scanner, the overall magnetic moment of different protons aligns themselves in the direction of the field. Turning on of the radio frequency transmitter follows, thus, producing different electromagnetic fields. The electromagnetic field has the appropriate frequency termed as resonance frequency; the protons in the magnetic field absorb and flip the spin. After a while, when the electromagnetic field is in off status, the protons’ spins get to thermal dynamic equilibrium. The bulk magnetizations get aligned by the static field. As a result, this relaxation, radio frequency signals arise; these can be measured using receiver coils. Additional magnetic fields can facilitate learning about the information regarding the origin of the 3D space during the scan. Fields generated by passing electrical current via gradient coils results to varying magnetic fields in reference to the position of the magnet. This also alters the frequency of the signal, as it depends on the origin of the signal. Mathematically, the distribution of the signal can also be recovered from the body; however, this uses the inverse frontier transformation. After the relaxation rates, protons in various tissues return to the equilibrium.

The role of coaching in improving performance Essay

The role of coaching in improving performance - Essay Example Had it not been for the coaching that they had received at the right time, they would still be struck at one place or the other. International Coach Federation (ICF), the international accrediting body for coaching, the defines coaching as, â€Å" an ongoing partnership that helps [people] produce fulfilling results in their personal and professional lives and†¦deepen their learning, improve their performance, and enhance their quality of life†. In Sir John Whitmore’s words, coaching is defined as â€Å"unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.† (Whitmore 2002). A coach could be someone to train you in a new skill, encourage and motivate you, give you feedback for improvement and provide you with individual attention. Plants grow in wild; however they cannot match the yield from that of a well-cultured farm. The culturing that creates a well-maintained farm out of an unevenly undulated jungle in what coaching does to an individual. At an organization level, training plays a very significant role. After getting fresh talent into the organization, it is the responsibility of the management, to ensure that they are provided with the right training plus coaching at the right time. Only this will guarantee that they work in alignment to company’s goals and objectives. Coaching at its basic level is ‘observation and feedback’. (Luecke 2004). This simple yet magical definition can turn around organizations and boost-up individual performances to great heights. That is, coaches will normally be experts, who has 360 degree experience in the field, using which they can guide prospective employees on the opportunities and challenges of undergoing coaching. (Sherman and Freas 2004). The corrective measures needed or the area to be focused and worked upon will be obtained through the feedback. Thus coaching can pump in the invaluable component of ‘trigger for change’ into

Initial Public Offerings Paper Essay Example for Free

Initial Public Offerings Paper Essay In order for a company to build their business, many pursue to either merge with another company or acquisitions from another company. Another option a company should consider when building their business is to make an Initial Public Offering. An initial public offering is the first sale of stock by a company to the public. A company can raise money by issuing either debt or equity (Know Finance., n.d.). Microsoft, Apple, and Samsung have stepped into the stock market by their IPO. These strides are what it takes to raise money and what roles help the company begin an IPO. Most corporations agree to an initial public offering with an investment banking firm by acting in the capacity of an underwriter. An investment banker is a person who works in a financial institution that primarily goal is to raise capital for companies, governments and other entities (Investopedia, n.d.). An underwriter is a person that provides several financial services that includes helping with assessing the value of shares and establishing a public market for first sales (Investopedia, n.d.). An underwriter responsibility is allotting securities issued to the public. There are several risks that are involved in a public offering. Initial public offering stocks is one of the risks involved in public offering (Financial Web, 2014). This is sometimes called going public because the stock is offered first to the public. Share, the risks of the company, can sometimes be profitable, but a risk too. An investor, shareholder, or individual may be at risks if they invest their money within a company that is going public for the first time (Financial Web, 2014). Pricing of good is one of the risks that are involved in a public offering. Pricing goods too high or too low is not acceptable in the public offering. Investors and shareholders will not invest in a company if there are any issues with the pricing. A firm and their investors will lose money their money if the price of goods is priced too low. This may cause investors to pull out of the firm corporation (Financial Web, 2014). Loss of income and revenue may sometimes make the underwriters hold the inventory and additional funds. Long holding period and lack of information are other risks that are involved in a public offering. Lack of information may cause investors to pull out of the firm because the firm failed to provide all of the documents and files. Long holding period may cause a decrease in stock price. The  U.S. Securities and Exchange Commission (SEC) protects the investors, maintain fair, efficient markets, orderly, and facilitate capital formation (Bridge Capital Inc., 2014). The SEC deals with industries by monitoring, managing the terms of sales by preliminary prospectus and setting rules and regulations for companies. Preliminary prospectus is when the company and the securities are issues to the firm. A firm will have provided their income statement, balance sheets, its current activities, and other documents that provide information about the firm. The Litigation Reform Act of 1995 (PSLRA) was put in act to increase the success in private litigation for securities fraud. References: Initial Public Offering (IPO) | Know Finance. (n.d.). Retrieved from http://www.knowfinance.com/ipo/ Investment Banker Definition | Investopedia. (n.d.). Retrieved from http://www.investopedia.com/terms/i/investmentbanker.asp Underwriter Definition | Investopedia. (n.d.). Retrieved from http://www.investopedia.com/terms/u/underwriter.asp Financial Web. (2014). Retrieved from http://www.finweb.com/investing/therisksofinitialpublicofferingstocks.com Bridge Capital Inc. (2014). Retrieved from http://bridge.com

The Emirate Airlines And Its Products Tourism Essay

The Emirate Airlines And Its Products Tourism Essay The Emirate Airlines and Its Products Emirate Airlines is the largest airlines in the Middle Eastern region and has been operating over 2,500 flights in a week. It has been operating for 122 cities and over 74 countries in all the six continents. The company has been operating four longest non-stop commercial flights of the top 10 flights. It has also been operating cargo activities for the emirates group under the name of Emirates sky cargo division. The airlines has been a subsidiary of the emirates group which is wholly an organization owned by the government of Dubai having over 50,000 employees and controlled directly by the investment corporation of Dubai. Gulf Air started to decrease their services in Dubai during the mid-80s and resulted in the emergence of the Emirate airlines. It was conceived in the year of 1985 in March and has been financed by the royal family of Dubai. The Dubai Royal Air Wing of the Dubai Royal Family provided two aircraft to the airlines as their first aircrafts. The government provided an initial start-up capital of $10 million and the airlines was to operate independent of government subsidies. The airlines present chairman Ahmed Din Saeed Al Maktoum headed the organization. The Airlines is one of the only nine airlines in the world that are operating an all-wide body fleet of aircrafts, operating a mixture of aircrafts like Boeing and Airbus having a centerpiece as Boeing 777. An order of 90 Airbus A380s has already been ordered by the emirates of which 20 aircrafts has been already delivered and are in service and also after the Singapore airlines is the second Airlines to have the Airbus A380-800 to be in operation after the delivery of their first aircraft on 28 July 2008. The Airline has been one of the largest buyers of the Aircrafts and has purchased over 130 aircrafts in the year of 2007 alone. They has been the largest carrier in the Middle East in terms of fleet size, Passengers carried and revenue and has been ranked amongst the top 10 carriers worldwide as per the passengers and revenue generated by the airlines till 2007. The company was the largest in terms of number of scheduled passenger kilometers flown in the world internationally and has been the fourth largest airline in the world. Also they have been the third largest as per the scheduled freight tonne-kilometers flown. Environmental forces Demographic Environment Dubai being the fastest growing emirates has around 300,000 people that are added to the population of UAE every year (Uaeinteract.com, 2009). The airline sector of UAE has been ever growing as a result of this growth rate and the wide spread geographical area and the densely populated cites of UAE. This has resulted in a larger market compared to smaller countries. It has been observed that most of the population of UAE is comprised of young people and which will result in providing a base for the aviation industry in the coming years. Most of the people that travel through flights are aged 50 or above as they have more time to meet their friends and family as compared to young people who are mostly busy with their life and are working. As a result of large young population there is scope of larger number of older people in the near future. Educated people can afford to travel by air as they have made their earnings. Employees of multinational corporations have to frequently travel to other countries and are very important customers for the Emirate Airlines (Sardone, 2012). As per a survey conducted about 70% of the decisions related to vacation planning are made by women. In Dubai most families so not consult the women in the decision making but in the changing times, women has been influencing the decisions made which are concerned with the safety of the families. In percept of travelling the safety of the family has been a major concern for the women in the family rather than money hence the cost and other travelling opinions are second. The women are more likely to go for a trip that is both economical and safe so the company has to highlight major perspective and add attractive points in order for the women to choose their airlines such that the company can have a safe journey at a minimal cost. Airlines tend to decrease the cost of the tickets of the flight for the destinations which are le ss safe but for a matter of fact women tend to choose safety over cost of the trip (Dragon, 2009). Economic Environment The economic environment is related to the economic policies, economic systems and economic conditions of the country that have a direct effect on the economy and the functioning of the industry as a whole and also on the organization. A country with liberal economic policies has a positive effect on the industry as a result of the indirect influence of the bilateral trade agreements. As the increase in the rate of inflation, cost of fare, cost of fuel and other factors, people tend to avoid travelling by airlines and only travel for unavoidable issues, and also they tend to use cheaper means of travelling. The Global financial crisis did not have much impact on the airlines industry as a result of which currently the airlines industry is booming and Emirates airlines also took a benefit from this. In 2009 the inflation rate of UAE was 3% 4% which was predicted to fall even more, before that it was around 11% which has resulted in less frequent travels around the globe (Uaeinteract.com, 2009). Now as there has been a drop in inflation and the value of currency in the country is high, people have more purchasing power and hence they will intend to travel more and most frequently by air. As a result the airline companies decreases there prices while recession and in boom they tend to increase their fare charges. Socio-Cultural factors UAE has coasts among the Indian Ocean as well as the Persian Gulf hence fishing is an important part of the Arab peopleà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s life. Islam is officially the religion of the people of UAE but still alcohol is available to the non-Muslim people living there and in hotels. The tourism is an important part of the country hence the airline services are also to be modified as per the tourists who come from other countries for the culture of the country and its tourism spots. The cultural and social aspects of environment plays an important role in the success of an organization and company like the Emirate airlines also have to comply to these as they have to work in this society. Keeping all these factors in mind, Emirate airlines frames customized services, promotion techniques and prices. The price product strategy is to be devised such that the cost to those destinations that are being travelled less frequently should be low (AMEInfo, 2012). Political Legal Factors As we are aware the Emirate airlines was very much under political influence during 2000s, the situation was in favor of the airlines. There were many for performing their general operations. Both the national and international laws had to be followed for successful operation in different companies. The prime problems that came to the mind of travelers included instability in international market and relationship between two countries. Emirate airlines fulfilled the NATO standards despite of high oil prices and high regional instability. (Emirates.com, 2012) Technological Environment The prime issues faced by the Emirate Airlines in such an environment include dynamic change in technology, countless opportunities for innovations, varying research and budgets for development. There has been introduction of Airbus A380-880 which provides better comfort to the passengers and due to its lightweight the fuel consumption is also less. Also the introduction of Boeing 777 was another great step in technological advancement as it enables to carry greater number of passengers and is also more fuel efficient. Another important advancement was use of bio-fuels which are more efficient and eco-friendly. For accomplishing this task Emirate Airlines is closely working with the RD division in order to inspire market-oriented research. A lot of other technological changes have been made like;use of internet based technologies to provide proper and easy record keeping of customers and hence provides better services, complaint mechanisms etc. (Emirates, 2012) The Cultural Web Following are the elements of cultural web given by Gerry Johnson (1988) in context to Emirate Airlines Invalid source specified.: Stories Emirate Airlines has been one of the most regarded companies not only in UAE but all over the world. Common external people have always been satisfied with the corporate behavior of Emirate Airlines. People always remark that company has been able to adhere to the needs of community and society. Also, the values of the company are able to meet the needs of environment. The employees also carry high morale while working in the Emirate Airlines due to effective leadership of high level management. Employees always talk about how the management has been able to make sure that employees adhere to the needs of other employees as well as to the internal and external environment. The new joiners are always told about the competencies and excellence of executive level management and motivated to learn many skills for acting effectively in the corporate world. Employees talks about the establishment of Emirate Airlines from just two aircrafts wet-leased from Pakistan International Airport. Th e current top story of Emirate Airlines among employees and stakeholders include the record profit of AED 5.9 billion last year. The heroes of these stories include the names like His Highness Sheikh Ahmed Bin Saeed Al Maktoum who has been a pioneer figure in spearheading successful expansion of aviation industry, Sir Maurice Flanagan who is the executive vice chairman of the company, etc. Moreover, the communities belonging to over 100 cities have a great relationship with Emirate Airlines who admirably talk about the community initiatives like Emirate Airline Foundation, Emirate Friendship Hospital Group, Emirate CHES Home, etc. Overall, the company has been successful enough in generating a distinctive organizational behavior that is going to be a role model for rest of the airline industry. Rituals and Routines Customers expect the very diligence in the quality of service that Emirate Airlines has maintained over past several numbers of decades. Also, they like to be served in a standard way without compromising with the cultural variances in the different nations where Emirate Airlines offers services. They always remain satisfied with the companyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s diversity management approaches by which Emirate Airlines ensures the fulfillment of needs and demands of services of clients in global market. However, due to recessions and global economy slowdown customers expects the cutting down of prices of tickets. Furthermore, they always expect yearly newsletters and brochures with updated offers and schemes about tour packages that Emirate Airlines offers. Employees are also very enthusiastic about the benefit programs that companyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s management plan from them. They also expect their positive performance cards examined carefully by the m anagement. They always show enough amount of zeal in participating in the execution of strategic plans meant for improving the performance of company in the market. They seek learning in a friendly environment with their managers, sub-ordinates, and peers. These routines and rituals represent fairly pleasant organizational culture in Emirate Airlines with both customers as well as employees acting considerably in an agreeable manner. Moreover, any change if decided by the management could be easily entertained by the employees as they have an effective leadership to guide them through the change however the company may be required to give higher efforts to get immediate positive response from the customers. Symbols The company carries a symbol of high dignity and decorum with its name representing the matchless quality of products and services. The employees working client-side wears a disciplined and standard uniform while offering the most elegant aviation services to every customer they serve. Inside the organization, employees may find their bosses dressed up in the western corporate formal dresses as well as traditional Emirati dress representing the respect for cultural diversity by the company. The famous logo of the company can be easily found at numerous international airports all around the world along with the numerous cabs, vans, and other vehicles associated with Emirate Airlines. Company also sponsors a number of sport events where players can be seen carrying the logo of the company. These symbols represent high status of company in the airline industry with its unparallel leadership in the aviation services. Staff working in the company is extremely proud of these symbols and ta ke them as a pride while at the same time customers like to be served by the company as well as wearing the caps or t-shirts carrying the logo of Emirate Airlines. Organizational Structure The organizational structure of Emirate Airlines is highly hierarchical right from His Highness Sheikh Ahmed Bin Saeed Al Maktoumas chairman and chief executive of company to the executive level management, senior managers, managers, and lower level employees. All 62,000 employees working in 50 different business units of Emirate Airlines work in a hierarchy for smooth functioning of the company. The employees at the same level of hierarchy work with extreme coordination along with their managers and sub-ordinates in executing the planned work and making miscellaneous decisions during the work. This coordination is quite healthy and favorable for execution of complex strategies related with different aspects of the business. Control Systems Emirate Airlines has a strong control over the costs and quality of services and products that they offer. The customers are optimally charged for the cost of production of services delivered to them. Also, a major emphasis is laid over the cost incurred in getting the work done to have a better control over the expenses. However, quality is the top most priority which is controlled through several checks at the strategic as well as the operational level. The employees are also guided strictly to make no compromise in terms of quality especially when they are dealing with the customers. Moreover, employees are sometimes penalized for poor work if quality is compromised anywhere in the work. Thus, Emirate Airlines is quite particular with its employees when it is dealing with quality and costs. Moreover, every team has adequate number of skillful employees who are headed by the competent managers which are further responsible to the executive level staff. A great emphasis is made that control is executed through a hierarchy of leaders till the ground level employees. The level of bureaucracy is fairly less in the company. Power Structures The power in Emirate Airlines is fairly decentralized with the work being strategically divided among different departments at higher levels. However, at the lower level of management, there are only limited powers bestowed upon the managers. The key decisions are made only at the top level while managers at middle and lower levels have the only responsibility to execute them. The departments such as the service, human resource, passenger sales, etc are solely headed by their respective vice presidents who make the key decisions without much participation from lower levels. But at the same time, these key people have played a great role in the history of Emirate Airlines. They have a great influence over employees as well which help the company quickly and effectively act to different situations. Nevertheless, Emirate Airlines has a considerable power distance in its hierarchy. The Paradigm The summation of all the six elements of cultural web suggests quite an optimistic environment for the work in Emirate Airlines. Although some of the required aspects may be missing from the work culture of Emirate Airlines yet overall ingredients seems to be quite close to the taste of success in the coming future. The motivated employees and satisfied customers are always two targetable goals for any big business set-up and Emirate Airlines seems to have both in the current date. The advantage of such a culture in Emirate Airlines is the easy implementation of framed strategies without much internal resistance however the only disadvantage is less origination of ideas from lower hierarchy and possible dissatisfaction of employees in future that can be harmful for that company as competition increases in the market. An important value in Emirate Airlines is that a sub-ordinate has to blindly follow his/her senior and thus one thing that cannot be done in this company is questioning the senior regarding the procedure of execution of some planned work or advising them to accomplish some task in a different way. This particular aspect is somewhat contrary to that of Boeingà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s work where greater amount of freedom is given to the employees to give their inputs is strategy building. Therefore, I would like the culture at Emirate Airlines changed a bit in order to involve greater participation of employees and lower level managers. Recommendation for change Following are some of the recommendations for change Invalid source specified.: Lower level managers and employees should be provided greater powers to make strategic decisions in the company. An advisory board may be built to take suggestions from the employees and further discuss them before recommending those suggestions to upper level management. Employees should be trained enough to make key decisions on behalf of their managers to make quick operations if managers are absent.

Effect of Culture in the Formulation of Marketing Strategies

Effect of Culture in the Formulation of Marketing Strategies Introduction As a student of business administration and having experienced the multicultural cosmopolitan life in London, U.K., marketing strategies of various multinational companies have always intrigued me. These marketing strategies are more challenging for small and medium sized enterprises. Hence I am motivated to research on various marketing strategies focussing on Culture to determine how well an organization working under stressful economical conditions can formulate successful marketing strategies. After careful research and study small and medium sized enterprises can focus their marketing by understanding how culture influences consumer psychology. Consumers are influences by various external factors like demographics, age, geographical location and culture is an outside influence on the consumer. According to Professor Lars Perner of Marshall School of Business the study of psychology of how the consumer is influenced by his or her environment is important for companies to improve their marketing strategies. (Perner) By understand culture, we can develop and better streamline marketing strategies/campaings to reach the customers more efficiently and aggresively. Aims The aim of the research effort is to better understand consumer behaviour which includes research of the buyers decision making process. It will include understanding the psychology, socio-economic background (from consumers in India) and other factors. There are two distinct influences acting on the consumer during the decision making process namely internal and external influences Internal Influences: These types of influences are caused by the consumer demographics, personal lifestyles, educational qualifications, financial conditions etc. External Influences: The outside factors that act on the consumer are referred as external influences. These are caused by culture and sub-culture, geographical location, gender, ethnicity and social class. As mentioned earlier Culture plays an important role in the consumer decision making process and the aim of this research is to better understand and possibly provide some suggestions so that small and medium sized companies can better formulate their marketing strategies. Objectives I hope to present a clear and definite picture on how various enterprises can attain better financial results by focussing and developing marketing strategies which are inclusive of all cultures, sub cultures and consumer social classes. By explaining consumer behaviour more clearly and making it adaptive to our fast changing economical and financial situation I hope to provide solutions for marketing successfully including possible consumer research methods. I would like to use the survey mentioned in the methodology section to understand consumer behaviour. Due to my inability to reach out to consumer/survey volunteers in U.K. and/or USA I might restrict my findings to India but I would hopefully be able to support my solutions using use cases of already successful marketing strategies. Literature Review Following globalization regional small and medium sized companies in India, USA and the UK are under increased pressure to formulate better marketing strategies. In India dimensions of marketing are fast changing. As literacy rate is increasing there is increased consumer awareness. Therefore industries face new challenges. Retail markets are now flooded with retail chains posing serious threat to traditional businesses. Consumers are now experiencing elevated service level as service sector is adopting market-focussed approach. These fast changing scenario is creating lot of changes are expected to take at a fast pace. In this context, it is important for small and medium sized enterprises for adopt and change rapidly. Changes come at a price and are not easily acceptable. It is my effort to provide struggling firms to follow simple steps to design efficient marketing strategies. Marketing is the key for successful businesses. My knowledge about different marketing strategies and related topics is based on my review of available research papers and books written by economists and philosophers. My research concludes with books and websites on consumer behaviour. I have also researched and understood the role of culture and subculture based on my finding and hope to bring a new perspective in formulating marketing strategies for small and medium sized enterprises. Lars E. Perner and is Professor of Clinical Marketing with University of South Carolina, USA. He motivates me with his research available on the web at http://www.consumerpsychologist.com/. In the introduction to Psychology of Marketing he presents some ideas which I have tried to explain further using additional references based on my research which are duly referenced in bibliography section. His work helped me build the foundation of this thesis. Consumer should be the centre and possibly the only point of focus of any marketing campaign. Perner briefly describes the role of culture and subculture. Though it should be understood from a different perspective for Indian enterprises, some of the thoughts can be applied generally. The idea that subcultures in India have distinct identity and can be identified uniquely from their heterogeneous group forms a major challenge for marketers. In the section Formulating Marketing Strategies, I have described in detail how one can ensure to include different major and minor motives that at acting on the consumer during the decision making process to design good and appealing marketing campaigns. I hope that this succinct attempt will motivate and encourage readers to focus their marketing campaigns using suggested methodologies to include various segments as mentioned in the Consumer Culture and Subculture section. Another primary source of my research and motivation is a book written by Matin Khan. It was published in 2006 and presents a perfect picture about Indian consumers and their influences. After reading this book, I have realized that it is very challenging to completely understand Indian consumers at any point. Yet, the complexity is resolved when they are segmented based on factors like geographical location and dialect. There are more factors which are useful in market segmentation and I have listed them under the section Application of Consumer Behaviour Information of my thesis. In his book Consumer Behaviour and Advertising Management, Khan discusses about consumer behaviour and its importance for companies. He writes in detail about its application and market analysis. In the chapter 2 Psychographic or Lifestyle Segmentation Khan writes in detail about Indias family structure and how marketers can use the familys socio-cultural behaviour in their favour in defining winning marke ting strategies. I am an Indian and Matin Khan helps me explore my heritage and culture by carefully exploring the hidden motives that influence my decision making process when I try to purchase any asset for my family. In his chapter Concept of Culture and Subculture, Khan made an attempt to draw a parallel and to find common characteristics amongst different Indian cultures and subcultures. My research however has helped me conclude that culture and subculture are in changing continuously and their likeliness and differences will vary from time to time. Hence, marketing strategies based on common characteristics in subcultures may not be relevant throughout the tenure of the product. In such scenarios, the strategies have to be evaluated time to time and changed accordingly. In order to further understand consumer behaviour I have further researched Ray Wrights book called Consumer Behaviour. Wright writes in detail about buyer behaviour. Examining the study of consumer behaviour is important to demonstrate the roles of customer and the market economy in designing successful marketing campaigns. Firms should compare, evaluate and analyze to relate consumer behaviour and natural and social sciences. It is necessary to individually research all the factors that influence the consumers decision making process. India is now a part of the World Trade Organization (WTO) and with Capitalism dominating all the leading economies of the world; it is becoming challenging for Indian firms to adjust to the pricing provided by the Chinese counterparts. However, the idea of swades [1] is becoming more and more relevant to Indias educated classes. Hence, there is an opportunity to design marketing strategies which exploit this consumer behaviour to increase market shar e and product line-up. The societal benefits includes adaptation and reengineering of various industrial equipment imported by India for its growing economy as the rules relating to intellectual property are not yet clearly defined and implemented by Indian legislation. Though this might change (I do not condone), it is worth mentioning how Indian companies have adapted and to sudden changes in customer behaviour following liberalisation of Indian economy. Wright also explains about the consumers central position within the free market system. India is not yet a product driven market[2] and therefore marketing campaigns designed for various countries may not be equally appealing to Indian consumers. After carefully designed marketing strategies are rolled out, it is important to maintain and sustain those efforts. Hence, marketing management small companies will have to look into as well. Robert D. Hisrich is a Garvin Professor of Global Entrepreneurship and writes about the challenges in managing marketing in his book Marketing. He writes in detail about various methods in marketing research, packaging, pricing scenarios, best practices in advertising and distribution. This secondary source is very essential to enhance my understanding of stages of marketing after strategies are rolled out. In various aptly laid out chapters, Hisrich discusses the small and medium sized industries and external marketing environment affecting them. Effective planning is super important. This book provides supporting information for my thoughts in market segmentation. Unfortunately, this book is published in the USA and does not consider Indian market scenario. Therefore, I have used this book a s a secondary reference. My emphasis for market segmentation can is extension of the information provided in Analyzing Markets and Target Marketing. This book has enhanced my understanding of consumer behaviour from business intelligence perspective. It has expanded the role of marketing by focussing only on the behaviour of the consumer. As a reader I am presented with insightful information that makes me wonder if I should keep track of every consumer motive to design better marketing solutions. Hisrich explains in detail about theoretical models in understanding consumer behaviour. This includes Stimulus-Response Model Learning Model. It is based on the sequential placement of the research steps like drive, motivation, stimuli, cu[3]e and response to fulfil consumer needs. In the psychoanalytic model we make an attempt to understand the complex consumer motives. Within one segmented market and for each product there exist different groups who buy the product for satisfying diffe rent needs. Some buy it for functional requirements and some for symbolic concerns. Maslows hierarchy of needs theory also explains how the needs of human beings can be categorized into physical, sociological and the self-actualization. Indian consumers are now starting to think more rationally on the lines of western consumers. They make decisions based on rationally perceived self-interests. They have range of products from Indian and foreign manufacturers and given the limited amount of money for attaining satisfaction by attempting to satisfy only limited number of wants from many needs. Indian firms, therefore, should make efforts to maximize these demands as mentioned in the book as utility maximization. Having understood the influences on the consumer, it is important to understand the Indian market and how it is different from the economies of the west. The biggest contrast is that companies outside India create a demand rather than responding to it. Unlike the west, Indian manufacturers are very quick to get into the market and exit as rapidly as shown by traders and their traditional trading mentality. Foreign companies should have a strong basis for understanding Indian domestic market. It will ensure they are able to best penetrate it. Indians are more welcoming to new ideas and approaches. The consumers are reasonably receptive and reasonably enthusiastic. More comparisons about western and Indian consumers are explained in detail using case studies in Paul Daviess New Business in India. In a guide to marketing in India, Davies has insights of an economist and the discourse of a writer. He writes about the Indian feeling about competition from China which is accounting for st range consumer behaviour. Such behaviour is making domestic Indian firms start thinking about hurdles while entering the Indian market. They are too high and very risky. Yet there is a opportunity to explore. Davies poses questions about Indian market to prospective firms in India, questions to ask yourself (while entering Indian market) are the one of whether you can either complement Indian businesses or offer a competitive position that will enable you to establish your business. Putting this in context of my example of Maruti Suzuki, though Maruti hold the key position since 1984, Hyundai Motors India Limited (HMIL) was successfully able to offer consumers with its Santro model, and has gain prominent market share. As of 2009, HMIL became the second largest automobile manufacturer and largest exporter of automobiles in India[4]. Similarly, scores of life insurance companies are setting up franchises to cater the needs of demanding Indian consumers. Indian manufacturers need to have some competitive edge over their competitors to capture and expand their market share. It is my effort to provide some guidelines and suggestions so that they can adapt accordingly. For traditional Indian businesses it is important to understand their areas of competitive advantages. India has vast amount of natural resources. According to P.N. Mari Bhatt in Indian Demographic Scenario 2025, Institute of Economic Growth, New Delhi, there will be more than 882 million people in the age group of 15-64 years. The age of retirement in India is 64 years. So the workforce will near one billion Indians. Therefore I conclude that Indians to have superior skills, specialized knowledge, customer orientation, trade relationships and technical expertise. Indias abundant resources are made of extensive coverage, economies of large scales, availability of global financing schemes, and ease of foreign direct investments (FDI). This together with current cost and in tellectual property niche gives Indian manufacturers head start and leading ground. In the fifth edition of Marketing Book, the author Michael Baker makes these subtle rules for start-ups very evident. He includes notes and commentary on increasing focus on channel management, CRM, direct marketing, E-Marketing and communication integration. Indian manufacturers should also understand and develop methods to differentiate their products by providing superior product quality, more functionalities, impeccable after sales service, and wider range as discussed in the section Indian Consumer Characteristics of this thesis. Even for Indian manufacturers understanding the environment is the key to success. Constantly changing political scenario takes constant adjustments within the company to accommodate and comply with changing rules. Formal marketing audits should be carried out for market size and potential, customer behaviour, segmentation and supply channels. They should understand com petitors and should not assume their behaviour. There could be direct competitors, potential competitors, and their strengths and weaknesses. Side by product comparison helps in new design ideas. They should re-evaluate their own products and market position which will enable to compete aggressively. One of the biggest mistakes done by firms is their strategies and priorities are constantly changing and setting clear strategic priorities is necessary for continuous growth. Finally with products comes customer orientation. Baker writes (Companies should) develop customer orientation in all function. Ensure that every function understands that they are there to serve the customer, not their own functional interests. This applies best to all small and medium sized enterprises. They should focus on key indicators for performance and audit those often. Also in the same context it is implied that study of market needs market research. As a supporting document to my knowledge I have reviewed Introducing Market Research written by Paul Baines and Bal Chansarkar of Middlesex University Business School. After reading introduction I am now able to better articulate the marketing research and am able to appreciate the role that marketing research plays. In the chapters ahead, Baines and Chansarkar help me decide what and who should conduct marketing research for small and medium sized enterprises in the Indian market conditions. One common mistake firms in India repeatedly do is not being able to distinguish clearly between marketing research and market research. Market research is the research of the markets. Marketing research deals with analysis of marketing process. After market and marketing research it is time for strategic planning, which uses all the information collected during research. Strategic planning has five important elements; Product Strategy, Offer Strategy, Media Strategy, Distribution Strategy and Creative Strategies. India has Growing number of internet shoppers who necessitate small businesses to adapt these strategies in their favour. Edward L. Nashs Direct Marketing: Strategy, Planning, Execution is a great reference to understand each of these strategies. In its fourth edition, Nash explains how businesses can use internet and global marketing strategies to capture ground in this competitive marketplace. Internet is the newest form of direct marketing. Relying solely on the media can be catastrophic. Following the principles of strategic direct marketing we can create successful campaigns for any product and in any segment of market in India or any other country of the work. But it is very important to have a strategy clea rly defined. Earlier in India there was no co-ordination between product development team and the marketing team. The product development team rarely took information about the end user and the marketing team was responsible for selling it. Today, it is just the reverse. Product development teams are instructed to find products that can be marketed easily. The author takes example of Dell and Apple who allow users to configure the computers they would like to buy. The consumers tell the manufacturers what they want and it is made for them rather than buying preconfigured computers available in the market. This gives them the competitive advantage and greater market share. Something similar needs to happen in India. The author presents small businesses with retailing opportunity using the internet. There are many advantages associated with letting consumers buy products online. The physical store can be smaller but the online store can be vast with products that can be delivered just in time. Unlike traditional businesses where the consumers/end users are restricted, online shopping portals do not have geographical restriction. The online store is open almost all the time. Unlike physical stores, online portals can get a makeover almost instantly appealing to masses. It is very easy to gather consumer information as it is not a hassle when the shopping is being done online. Growing number of companies in India are switching to this model because of high cost of running physical stores. After speaking to business owners in Hyderabad and Kamareddy cities of Andhra Pradesh, India I have realized that businesses are looking for to a clearly and planned guide to marketing plan which is customized for them. Robert E Stevens, PhD is a Professor of Management and Marketing at University of Louisiana at Monroe. Along with his colleague David Loudan, PhD and Bruce Wrenn have collaborated to compose a Marketing Planning Guide. The book lays out step by step, wizard like actions for marketing planning. It introduces plannings importance in any organization and the formal marketing planning process. It has organizational considerations while marketing planning (organizational purpose, objectives and strategies, a look and current organizations structure, and market responsiveness). It introduces Indian businesses to database marketing planning using Hyundai Motor Company as an example. Types of data that we should keep information on and decision making process are well illustr ated. It also has steps one should have in any marketing research project. From the market analysis perspective we have to ensure thorough situational analysis, which has strategic implications of product and market analysis including sales and costs analysis of the product versus its competitor. As mentioned in my analysis, Professor Stevens lays strong emphasis on consumer analysis using market segmentation, lifestyle segmentation and introduces Market Grid Analysis to the small and medium enterprises. He also writes in detail about competitive analysis for establishing competitive advantage which is also discussed by Michael Baker. With increasing power to spend, Indias market is constantly increasing which gives every company an opportunity to succeed. An opportunity analysis should be carefully conducted identifying potential problems and opportunities. There exist internal and other risk factors that need to be considered. Companies should used data from situation analysis to set clear objectives for marketing. Companies should develop a strategy and also evaluate alternate marketing strategies. They should also evaluate other factors influencing the selected strategy. For manufacturers who offer variety of products, different product related decisions should also be made during marketing mix. Different product positioning strategies and quality based marketing should be initiated. Service strategy should be implemented and evaluated often. Improving customer service is the key to changing customers perception about the company. If the existing products need a makeover or change, relevant product line decisions should be taken. Distribution channels should be carefully selected and promotion decisions should be made only on the basis of target audience. Media and promotional media decisions should not be made without proper cause. For companies competing with Chinese manufacturers pricing also plays an important role in changing customers perspective about the company. Professor Stevens writes about penetration pricing and skimming pricing for making pricing decisions for new products. In designing successful marketing systems, companies should focus on the following four subsystems (departments) within the organization Organizational System: The super system which binds all other systems together and coordinates the interaction of all other systems. Marketing Planning System: This department identifies opportunities for marketing and should create consumer oriented plans. Marketing Control System: This system will monitor and audit performance of marketing plans to ensure marketing objectives are being met. Marketing Information System: This provides decision making information and data to all other departments of the company. Richard L. Sandhusen explains the importance of these systems in his book Marketing and explains why organization system harmonizes marketing efforts. It is because the organization system has infrastructure in which marketing analysis, marketing planning, implementation and controls can be efficiently coordinated. These can be customized for small and medium sized industries we have can more one or group of persons performing multiple tasks. These tasks should be divided once the company starts to grow. This books also talks about product design. The main consideration in product design is consumer preference. Companies should design what consumers want. Indian consumers are now expecting world class safety features in the cars they buy. Almost every car manufacturer now offers cars with air bags, and side impact bar. All those who were reluctant to offer have dealt serious loses. The main criterion for product competitiveness and profitability is pricing. Cost of labour and materia ls should be carefully used in the price of the product. Products should also be designed for compatibility as well. India is a large country with varied geographical and environmental constraints. There are different climates, and different measurements systems which should be considered during product design. The study of Indian marketing environment can never be adequate due to constantly changing dimensions. There are the forces that marketing managers should use to create and plan organization objectives. For Indian companies, microenvironment [Sandhusen, 2000][6] is the force that affects the ability of the company to serve its customers better than its competitors. The macroenvironment [Sandhusen, 2000][6] influence the microenvironment due to politics, economy, and changing culture and subculture. Finally, the game changing role is played by considering distribution systems. Unlike USA and UK, roadway and railway infrastructure is not very well maintained. Companies should make use of channel systems. In India, logistics are becoming the biggest deterrent to appealing marketing campaigns. Logistics requires material management and product distribution (packaging, transportation, storage, and inventory management) for bring products to the end users. These functions are interrelated. Indian companies should adopt structuring logistics into material management and product distribution for efficient logistics. If possible separate department should be created with greater communication between them. Sandhusen writes about the importance of logistics in marketing planning, and mentions marketing planning can be measured by a number of costly concerns: transportation, storage costs, number of (intermediate) channels in logistics, costs, etc. Methodology The primary aim of this research is to emphasize the impact of culture on marketing strategies for small and medium sized enterprises. Unlike large sized companies, small and medium enterprises face increased competition due to inadequate resources including capital, human resources and strategic assets. To better communicate with their target customer group the small and medium sized enterprises use various techniques in exploring existing or newer markets. I would like to limit my focus to the efforts in understanding the cultural impact on those marketing strategies and, to provide better solutions I would like to refer to the following ways of collecting information. The primary source of my research is books, magazines, historical articles and, other information available in hard copy. All references will be duly mentioned in the bibliography section. Information available on internet and white papers. While most of the information and statistics available on the web cannot be collaborated with strong facts, it secondary source of information which will act as supporting data for the information I would collect by preliminary research using books, journals and government provided economic data. Also, I would like to survey the existing marketing campaigns to find similarities and differences between different small sized enterprises. As the emphasis is on culture, I cannot limit my research to UK alone and would like to extend my survey to other countries including USA and India. The research poll will include a short questionnaire which can be an online survey and or a hand written copy. I would like to provide a parallel between the current trends in marketing strategies and the general opinion from the research poll. Though it is possible that there might be a difference in them, it is still valid as this effort is to better understand and streamline marketing. A sample questionnaire is enclosed for reference. Sample questions from research survey: 1. What is your age group? Answer choices: a. Between 18-24 b. Between 25-34 c. Between 34-44 d. Between 45-54 e. Between 55-54 f. Over 65 2. What is your gender? Answer choices: 3. Answer choices: a. UK b. U.S.A c. India 4a. For respondents in U.K. Do you feel London is an example of cross cultural metropolitan? Answer choices: a. Yes b. No 4b. If the answer is â€Å"yes† to question number 4a. Have you ever felt any commercial is particularly offensive to your culture/background? Answer choices: a. Yes b. No 5. If the answer is â€Å"no† to question number 4b. Will you be interested in purchasing a product of Company A if its marketing commercials portrays your culture/background in a positive way? Answer choices: a. Yes b. No 6. Have you recently been motivated to buy any product because its advertisement if inclusive and portrays your culture positively? Answer choices: a. Yes b. No 6b. If the answer is â€Å"yes† to the question number 6. Please mention the company name, product name and category if applicable. Answer choices: a. b. c. 1 What is your age group? a. Between 18-24 b. Between 25-34> c. Between 34-44 d. Between 45-54 e. Between 55-54 f. Over 65 2. What is your gender? a. Male b. Female 3. What is your primary country of residence? a. UK b. U.S.A c. India 4.a. For respondents in U.K.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Do you feel London is an example of cross cultural metropolitan? a. Yes b. No 4.b. If the answer is â€Å"yes† to question number 4a.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Have you ever felt any commercial is particularly offensive to your culture/background? a. Yes b. No 5. If the answer is â€Å"no† to ques

Film Analysis of Gladiator Essay -- Papers Movie Analysis Cinematograp

Film Analysis of Gladiator The film Gladiator, directed by Ridley Scott, made its debut on May 5, 2000. Gladiator left its audience with both the highest praise and harshest rebuke. The historical action film was described as a â€Å"flashy, violent spectacle, everything a movie needs to be† by Haro-online, but Stephen Hunter of Entertainment Guide said, â€Å"Thumbs down! Drive that short sword though its palpitating heart, and pay no attention to its squeals for mercy†¦It’s not great. It’s a disappointment, so kill it swiftly and be done.† Reviews that contrast this much lead one to wonder what the criteria for a great historical action film would entail. One important criterion a historical action film must have is a certain degree of historical accuracy. However, a film doesn’t have to mirror history; rather, it has only to give a sense that what takes place in the film could have actually happened. It is nearly impossible to convert history in its exact form over to an entertaining film; therefore, some liberties are certainly allowable in historical accuracy, but the directors must be careful not to stretch the possibilities. Another piece of criteria that fits well with the historical accuracy is how meticulous the setting, costumes, weaponry, and battle scenes are created. A historical action film would lose much credibility if its setting isn’t set in its appropriate time period along with the costumes and props. A majority of the time, this is also where special effects come into play. A filmmaker has to utilize special effects and computer graphics to reconstruct its venue and replicate its date in history. The mos... ...side Movies. So what constitutes a successful historical action movie? Realistic historical accuracy. Amazing attention to detail. Intriguing plot. High emotions. Superb special effects. Outstanding score. Great casting and acting. Rave reviews. Gladiator possesses all these and is the epitome of a great historical action film. Yet accolades alone did not make it a box-office success. Many films garner pre-release raves, yet disappoint in front of an actual audience. Gladiator delivered on all counts, from its early praise to its amazing box-office success, setting records in theatres coast-to-coast. The perfect combination of all these melded with its attention to historical detail make Gladiator worthy of its Best Picture award and a true classic for the ages, much like its classic cousin Ben-Hur.

Permaculture: An Approach to Agriculture :: Farming Food Papers

Permaculture: An Approach to Agriculture "Without agriculture there will be immediate mass starvation, but with agriculture there will be a continual eroding away of the productive basis of human livelihood." -Wes Jackson (23) With the exception of some indigenous cultures where hunting and gathering is practiced, agriculture has been humans' primary source of food production for thousands of years. As time has passed, humans have furthered their knowledge of how agricultural systems work. This has resulted in a modern agriculture backed by hundreds of years of scientific research that seeks to ever increase the amount of food produced by a given acreage of land. Yet while modern agriculture is becoming more focused on efficiently producing food, it is not being followed with sensitivity to how it affects the environment and even the health of soils under its own feet. Since food production is in essence a focused natural process (growth of specific plants and animals), it is intrinsically dependent on the natural world and its systems. Thus, as Jackson points out in the above quote, an agricultural system unconcerned with environmental health is ignoring its very foundations. A majority of the world's food needs are currently being met by the modern production-focused agricultural system mentioned above. However, as the scientific community is finding more and more evidence of a link between environmental degradation and this type of agriculture, new methods of agriculture are being developed and practiced that focus equal attention to both environmental health and food production. One such model, permaculture, is rapidly gaining attention throughout the world due to its foundational proposal: intelligent and ecologically sensitive design of agricultural systems should naturally be more efficient and productive than the ecologically destructive conventional systems. Problems With Conventional Industrialized Agriculture

The Manipulative Sirens and Their Victims in Margaret Atwoods Siren So

The Manipulative Sirens and Their Victims in Margaret Atwood's Siren Song In Homer's Odyssey, the Sirens are mythical creatures whose enchanting voices lure sailors to their deaths. These women have fascinated people ever since Homer sung the lines of his epic, inspiring artists of many genres from oil paintings to films. In her poem "Siren Song," Margaret Atwood re-envisions the Sirens to draw a comparison between the myths and modern life. Atwood portrays men as victims of "Sirens" (women) by making her readers the victims. Atwood begins her poem with the speaker mysteriously introducing a secret. Speaking to her audience, the Siren--whose role is played in real life by women and paralleled by poets--attracts attention immediately with her luring phrases and vocabulary: "This is the one song everyone / would like to learn: the song / that is irresistible..." (1-3). Even with the word "siren" screaming, "Warning! Danger!" the loud ringing serves only to catch more notice. Readers respond with interest, wanting to hear this song and wondering why it is "irresistible" (3). Atwood uses colons in this first stanza as her tool for pulling readers into her story. Her colons hint at the revelation of this great secret; readers must read on to discover it. Rather than stopping abruptly, Atwood carries her thought to the second stanza by beginning it with a lower case letter. However the speaker does not continue that thought by telling the secret right away as the reader would expect. Instead Atwood gives the speaker a seductive voice through her description of the enigmatic power of the Siren song. The speaker teases readers with evidence of its strength that "forces men / to leap overboard" (4-5), plunging to their deaths. ... ...t works every time" (27). In "Siren Song," Atwood plays off the mythical idea that Sirens seduce their victims in order to demonstrate the same manipulative tendencies in women and poets-women seduce men; poets seduce their readers. She proves her theory by exercising it and capturing her readers in her own poem. Her carefully crafted language forms a trap for her readers, demonstrating poetry's powerfully seductive nature. Readers become entranced in her story, and, after facing death as the Siren's (Atwood's) victims, her readers agree that this is "the song / that is irresistible..." (2-3) and "it works every time" (27). Works Cited Hamilton, Edith. Mythology: Timeless Tales of Gods and Heroes. New York: Mentor, 1990. VanSpanckeren, Kathryn and Jan Garden Castro. Margaret Atwood: Vision and Forms. Carbondale: Southern Illinois University Press, 1988.

Lesson questions

Write an explanation to someone who does not know how to make proper measurements on how to measure the following line with the ruler. To the untrained eye, the ruler may seem like a useless and mundane tool straight out of a crappy ass's movie. But in fact, resent studies have that the ruler has many functionally sign efficacy purposes other than the ones used by teenagers behind closed bathroom doors. This tool is used to measure objects in standard or metric measurements.Here are instructions on how to use this device: 1 . Put down the TV remote and the bag of extra cheesy Ghettos. 2. Find an object worth measuring (I. E. The length of your TV remote) 3. Align the far edge of the remote with the line that reads â€Å"O† on the ruler. 4. Scanning to your right, locate the opposite end of the remote and read the corresponding number found on the ruler. That's it! 5. Repeat when necessary or to resolve any bets between your roommates or friends.The ruler is so easy to use a fo eman can do it! Be safe and enjoy! Explain how you would gather data and calculate the density of an irregularly shaped rock. By the word â€Å"rock† can only assume that you are referring to the one and only Deanne Johnson, who is both extremely manly and slightly irregular. Taking this into consideration, lets discuss how we would measure his density (this technique will also work on regular rocks as well but are far less entertaining). Here are the steps: 1.First we need a vessel filled approximately halfway with water that also has markings of measurement on them. Note the original volume of water (this will be used later) 2. Carefully introduce the object (or person) into the vessel until the water is displaced. 3. Note the new water level on the measurement indicators of the vessel (This measurement is your objects volume). 4. Now divide the volume by the object mass and the answer will equal the objects density. 5. Finally, get Deanne Johnson a towel, he's cold!

Great Expectations and Oliver Twist Essay

Every root has his own elan of writing. He may use an musical theme in 1 of his novels in a nonher. In the books Great Expectations and Oliver Twist by Charles ogre, the author uses descriptive plots, exiting characters, and a meaningful center to prove that two ideas in a book although similar can be presented differently. Through come forward the plot of Great Expectations and Oliver twist, Dickens uses sopbery to show the similarities and differences within the book. aft(prenominal) a unsalted boor, Pip, visits his p arnts tombstone in the graveyard, he comes across a deaden bunko game on the run the convict threatens to hurt Pip unless he toy the man food and makes the pincer keep reach his where somes a secret. Pip wakes up in the middle of the night and admits, I was in mortal terror of myself, from whom an awful pact had been extracted. I had no time to spare. I stole some bread, some rind of cheese, and about half a jar of mincemeat. and a beautiful round comp act porc pie. The child is terrified of the convict and is terror-stricken what will befall him if he does not do as the convict instructed. The boy steals food , not out of the monstrous within his heart, plainly out of precaution that the felon might hurt him. On the other hand, Oliver, a home baseless orphan, is welcomed into the home of Fagin (also known as the Jew) who brings in cast children.A while later, while walkway done the city streets with his inmates, what appears before the child is, . Olivers horror and alarm as he stood a few paces off, smell on with his eye-lids as wide open as they would possibly go. o check over the Dodger plunge his hand into this superannuated gentlemans pocket, and draw from because a handkerchief, which he handed to Charley Bates. In one instant the whole conundrum of the handkerchiefs, and the watches, and the jewels, and the Jew rushes upon the boys mind. Fagin always teaches Oliver how to walkover handkerchiefs, jewels, wi thout oliver realizing what he is doing it for and now the boy understands that they are all robbers and they wanted to turn him into one as well.Seeing Dodger and Charlie rob the old man brought pip to such(prenominal) a realization as to restrain himself into falling into their trap. Pip robs out of headache of a threatening felon but Oliver stops himself from committing such a umbrage using the clues around him Pip could watch stopped himself from stealing from his home if he was smart enough. Similarities are found among Magwitch, a runaway convict, and Bill Sikes,a risky robber, as they do fairly monovular actions with opposite outcomes. keep still, you little devil, or Ill cut your throat Magwitch is bullying Pip, an innocent child, by grave him that he will kill him if he does not do as the cruel instructs.Though traumatizing the child forever, Magwitch benefits Pip popular opinion his childhood to sooth guilt brought about through his terrible actions. If you speak a contrive out odoors with me, except when I speak to you, that loading will be your head without notice. Bill Sikes forces young Oliver, a lone orphan, to help him with a major robbery, willing to shoot the child if he does not listen.Bill shoots Oliver and does not regret it one bit, acting as the perfect villain. Magwitch may have started out like Bill but he was exposed to be a wide hearted man. In Dickenss novels it is presented how ones faulty doings does go unpunished. It was two long time more before I aphorism Estella. I had heard her as direct a most unhappy life, as being separated from her husband, who had used her with more cruelty Estella, a cruel char who breaks a young boys heart, lives her life suffering through a tragic marriage.Estella pays the price of her actions, feeling the bother that she gave the boy whos hart she skint when she was younger. There was nobody there ti speak to him but fell hazard to render him are visible to the pile who were cli nging to the bars. Fagin, the robber, influenced many children to believe that robbing for a dungeon is justified, showing them his many methods of robbery from prior experience of his own. The man is forced to search his fate by eternally corruption in. prison. Both Estella and Fagin pay for the price of their actions.