Pestel Framework Essay Example for Free

Pestel Framework Essay The political environment (Refer Section 1 in Appendix 01) does not favour Fonterra’s operating environment with heavy control over milk powder pricing. Political figureheads at times lead the public to perceive that multinational dairies are working towards destroying the local dairy industry. With the ending of a 26-year old war within the country there is stability in the political environment which in normal cases encourages foreign investment. However the government’s policies and tight regulations towards foreign investment and trade, creates an unfavourable environment for operating multinationals like Fonterra. Noted. In the economic front (Refer section 2 in Appendix01), with base commodity prices being reliant on global trends and heavy fluctuations on exchange rates, budgeting for the purchase of full cream and skim milk from New Zealand proves difficult with currency fluctuations most often surpassing budgeted variances. Subsidies by the government to selected local dairy companies also give unfavourable advantage to them over Fonterra. Socially, similar to world trends, the aging population in the country has opened up new opportunity for Fonterra to move in with its Anlene product, coincidentally at a time when mature markets like full cream milk come under heavy smear campaigns with global issues such as the melamine scare in China. Such incidents create negative perception on all powdered milk products that not only impact short term sales figures but also tarnish the brand loyalty Fonterra has established throughout the years (refer section 3 of Appendix01). When we analyse technological trends and their implications on Fonterra (Refer section 4 in Appendix01), many technological improvements ranging from foraging, nutrition, and flavouring to packaging, has influenced Fonterra to create its own biotechnology subsidiary called ViaLactia Biosciences, working on identifying, discovering and commercialising genes that affect pasture grasses, milk production and milk composition. One such discovery was the response to bone decay known as Osteoporosis that most ging populations of the world are facing. By combining bone strengthening nutrients like Calcium, Zinc, Protein and Magnesium, Fonterra was able to create the brand Anlene. Environmental influences on Fonterra’s strategy are discussed in detail in section 5 of Appendix01. Government sponsored environmental schemes both globally and locally such as deployment of Emission Trading Schemes (ETS) and application of Afforestation Grants Scheme (AGS) increases Fonterra operational costs by having to monitor their greenhouse emissions. Fonterra has to include many green initiatives in to their strategy ranging from simple measures such as waste water treatment to more far-reaching methods like emission trading schemes to forestry provisioning. In addition the trend to move towards more renewable energy globally would drive the energy costs higher for Fonterra. On legislative front (Refer section 6 in Appendix01), Fonterra plans and operates under strict legislative framework governed by many authorities both globally and locally as content claims on dairy product are heavily scrutinised. Furthermore, products such as Anchor 1+ that cater to infant nutrition require additional measures due to their sensitive nature throughout their lifecycle from production to transportation. Any mishap on the part of a multinational such as Fonterra can lead to a product recall. Therefore additional operational costs have to be borne in maintaining hygiene in areas such as production, packaging, storage and transportation. Refer Appendix01 for a detailed analysis on current industry trends and implications to Fonterra. An extremely good analysis.

Rock and Roll Essay -- Music, Elvis Presley

What comes to mind when you think about Rock and Roll? Is it the pulsating rhythms, and upbeat tempo that seemingly sooth the mind? What many don’t realize is this phenomenon was started by a single man that combined various elements he loved. This man, Elvis Presley, not only created Rock and Roll but a new era of attitude and personality which people perceived as they watched him perform. Elvis Aaron Presley, one of the most popular American singers of the 20th century, started a new clothing style for his generation, influenced a new era of dance, and most notably introduced Rock and Roll to the world. Elvis Presley was born in Tupelo, Mississippi into a loving but poor family (Tracy 1). From the young age of 7, Elvis showed a passion for music. He was introduced to music in the family’s Assembly of God church where the southern gospel music became an important influence on his success. When Elvis’ mother Gladys acquired enough money, she bought him his first guitar, he then taught himself to play and in October 1945, he had his first taste of success in music by placing in the town fair talent contest (â€Å"Famous Quotes†. After graduating high school in 1953, he worked various jobs while still pursuing his musical career. Later in 1953, he walked into Sun Studios where he paid four dollars to record his first record. Upon hearing Elvis’ recording, Sam Philips decided to take him under his wing and then became his record label owner (â€Å"Elvis Presley†). In 1954, he produced his first single â€Å"That’s all Right.† From then unt il his death he became the biggest phenomenon ever in the world of entertainment (Morrison 1). From the start of Elvis’ career, he was in the center of the spotlight but before his career even started his appe... ...ers of his time. Elvis is known as the leading artist in R & B, gospel, and American country (â€Å"Elvis Presley†). He has sold over a billion records, more than any other artist known to man. He was one of the first performers ever inducted into the Rock and Roll Hall of Fame in 1986 (Brewster 1). Elvis loved performing live concerts â€Å"A live concert to me is exciting because of all the electricity that is generated in the crowd and onstage,† it’s his favorite part of his business (â€Å"Famous Quotes† 1). Even today he still remains a legendary music icon for popularizing and creating the start of Rock and Roll (Brewster 1). It is impossible to think of a Rock and Roll star who doesn’t owe a debt to Elvis Presley (Ebsco). Today he is still known as the starter of Rock and Roll, and is the most successful recording artist in terms of hit songs and hit albums still today.

“Remember The Titans” Directed by Boaz Yakin Essay

In the film â€Å"Remember the Titans† an important scene is at the Gettysburg battle location. Here, Boone makes an impacting speech to the players on overcoming their racism. Boone is the head coach of the mixed coloured football team he is speaking to. The film is set in the 1970’s, when racism is common. The Gettysburg scene has some visual techniques which helps one understand why it is important. One example is the silhouette with Boone the background. A verbal technique is the Boones voice is serious. Gettysburg is the turning point in the film, where the players over come their racism. At the football training camp in Gettysburg, the head coach Boone, takes them on a run at three o’clock in the morning. He takes them to the scene of the Gettysburg battle. The weather is foggy and damp. The mist from the fog, gives a softening effect on the cemetery behind Boone, when he gives his speech. The gravestones in the cemetery resemble the men killed in the battle. The gravestones also give the scene a serious effect. When Boone is speaking, one knows that what he’s saying is important because Boone is talking in a very serious and flat tone. â€Å"50,000 men were killed fighting the same fight you’re fighting.† The fight is the fight of racism. The men in the battle fought over political issues, including the use of the black slaves. The quote means that the players are fighting over racism, when the fight has already been fought with a drastic outcome. The tone of Boone’s voice is very serious, because it is clear and does not change tone. His voice impacts one because the only thing that can be focused on is the words. His voice helps me understand why it is important because he asks rhetorical questions and the words are powerful. â€Å"I don’t care if you don’t like each other, but you will respect each other.† When Boone speaks at the scene, he is standing in front of everyone, and the assistant coach, Yoast is standing with the players. This shows that Yoast connects with the players. During Boones speech there is a silhouette of Boone and the cemetery behind him. This gets the viewer to focus on the words he is saying, and the cemetery behind him, not on what he looks like saying them. â€Å"Did the die for nothing?† When he says this, the viewer is taking in what he says because one is focused on Boone himself and his words. When they get back to the camp, during a training session, the two captains shout the mantra, â€Å"left side† â€Å"strong side† to each other. This shows a new understanding and respect towards each other. They impact the rest of the team, which then come together as well. On the bus ride too the camp, the players are not talking to each other. In comparison to this, the bus ride on the way back to school, the players are all singing together. This is the turning point which shows me that Gettysburg is important. Overall I think that Gettysburg is an important scene because through Boone’s speech, the cemetery and the reactions after the speech, it shows that it affected the players because they changed from disliking and not trusting each other, to trusting and respecting each other. This shows that it must be important because of the result.

Essay on Deceptive Advertising - 2477 Words

Deceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them. Yet, with so many advertisements that consumers are exposed to each day, worrying about the truth of every line and every sentence of an ad is quite inconvenient. Advertisers must†¦show more content†¦There are stricter controls when the ads are aimed at children, foreigners or the sick but hopeful.; These tests to determine falsity are very important in a deception case. Another test that the FTC performs is to determine if nondisclosure was used as deception. This means that the advertiser would tell the truth about some of the information but leave out undesirable information to the consumer. Less appealing facts about the product would remain out of the ad, as in many cases dealing with hidden costs. As a consumer this is possibly the most harmful when dealing with deception because the ad doesnt reveal all of the information needed to make a clear decision necessary to make a good purchase. Arrangement and layout of the advertisement is another aspect to be considered when telling if an ad is deceptive. If the advertisement has a lot of visual impact the underlying; message, or the important details of the product, may be looked over. Sometimes an ad will focus heavily on the positive selling arguments and overlooks or downplays the negative/detail-oriented messages. When advertisers do this the consumer naturally focuses their attention on the positives and may make a decision not realizing the hidden costs or anything else that may be included somewhere else in the ad. The uses ofShow MoreRelatedDeceptive Advertising1524 Words   |  7 PagesMarketing Term Paper Principles of Marketing MKT 2423 Angela Hanson Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser, however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. Deceptive advertising is a growing trend among business in our society. This trend includes directly trying to deceive consumersRead MoreDeceptive Advertising Essay1503 Words   |  7 PagesMarketing Term Paper Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. 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