Why Has Apple become increasing popular Essay Example | Topics and Well Written Essays - 1250 words

Why Has Apple gotten expanding well known - Essay Example The organization began as a PC organization with the most popular equipment being the Mac PCs, the iPhone, iPod music player and the iPad tablet PC. The entirety of the company’s equipment works on shopper programming known as the iOS working framework and for correlation purposes it tends to be compared to Microsoft’s working framework called Windows. The organization has experienced a unique transformation from a PC organization to a purchaser hardware organization since its establishing days in 1976 to introduce. The incorporation’s predictable advancement and developments I the data innovation industry has seen it consistently ascend to get one of the pioneers in the market. This can be ascribed to a horde of variables that have been deliberately joined the originators of the organization to encourage the change of the organization from only a negligible PC organization to a mammoth in the business. This paper tries to talk about the variables behind Apple In c.’s expanding prevalence in the worldwide buyer hardware market.... The coming of the web and fast headway in data innovation (IT) brought about globalization and the spread of portable specialized gadgets (West, Joel and Mace 2). Steve Jobs was the prime supporter and proprietor of Apple Computers Inc. furthermore, his certify with turning the company’s fortunes around when he structured, created and brought the iPhone into the company’s items portfolio. The organization changed its name to Apple Inc. a sign that it was splitting endlessly from convention and wandering into the shopper gadgets industry. The customer gadgets industry is described by electronic gear implied for regular use in office efficiency, diversion and correspondence (Gross 3). This can be praised as Apple Inc.’s defining moment to benefit after its droop pre-customer hardware period. This prompted the development of Apple’s piece of the overall industry into a worldwide wonder changing its past market specialty of the US as it were. The companyâ€⠄¢s adventure into the purchaser hardware advertise with the iPhone, iPod and iPad upset the cell phone correspondence and innovation (Bostic 1). The blend of the presentation of new customer electronic items and steady advancement of cell phones, PCs and compact music players can be ascribed to Apple’s ascend in the business. Apple Inc. works in an innovation concentrated market that is described by ferocious rivalry and a continually changing condition regarding item importance and market elements. Innovation is at the center of Apple’s contemporary market that ranges from typical buyer items which is the primary focal point of its specialty market to elusive items. Apple’s Steve

What Is the Meaning of Sex free essay sample

Does sex allude to a pleasurable thing, is sex wonderful, is sex craftsmanship, is sex an indication of adoration, or is sex Just for entertainment only at the time? Important or futile? Sex used to be an extraordinary thing, and up to this point, little has changed about it. On the off chance that we Just state: sex just for the sake of entertainment, for one night remain, for certain individuals this is fine, it is acceptable, it is fun, it is investigation, etc. We ought to never Judge the thing individuals said about it, we can regard it, in light of the fact that each individual is extraordinary, one of a kind; with various observations, and efferent societies yet would we be able to state, one night stand makes sex to be increasingly invaluable or progressively negligible these day?Without saying what is correct or what's going on, with individuals apparently now thinking that its simpler to get laid or have intercourse with arbitrary individuals who they Just met at a bar or e lsewhere, does it make it harder for us to discover genuine love and for encountering genuine sex. We will compose a custom paper test on What Is the Meaning of Sex? or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I know, its sort of a moderate view however its exactly what I think on the grounds that for me, sex ought to be the exceptional thing that you can do with an uncommon individual at the correct time. .. In any case, toward the end, regardless of how extraordinary we are as a human, the most significant thing is to regard each other.If we can regard one another, at that point we can acknowledge what the explanation is behind everything, Including various view of sex. My contemplations are, if your accomplice requests that you have intercourse, and you are not prepared for it, your accomplice should recognize what your reasons are and the individual should regard your choice regardless. On the off chance that your accomplice couldnt comprehend and acknowledge it, at that point the individual in question Is not justified, despite any potential benefits to be with. On the off chance that your accomplice cherishes you, at that point hello ought to be eager to pause. On the off chance that sex is significant for you, it merits the wait.Sex and love are two significant things that include two individuals in a relationship. Correspondence Is the fundamental for building a decent relationship. Acknowledgment, regard, and trust reinforce connections. The a greater amount of these you have, the more you can carry on with a glad adoring life; explicitly, truly, mentally together as one. Things being what they are, what is the importance of sex for you? Sex without adoration Is an insignificant encounter, however to the extent useless encounters go Its truly damn great.

Why Should An Argument Analysis Essay Be Part Of Your College Writing Process?

Why Should An Argument Analysis Essay Be Part Of Your College Writing Process?Argument analysis essay topics are fundamental to success in college. This method of essay writing provides the student with the opportunity to highlight a point or make a case for a particular position. The essay, therefore, must be well structured so that the essay subject can be recognized and analyzed.Some argument analysis essay topics are presented in a way to make the reader question the validity of the argument. It is not uncommon for some college professors to want students to write an essay and then challenge their opinions on the matter, so that the students can come up with a better understanding of the debate or discussion topic. The goal is to inspire thought, so that the student can move forward and do better at the next level.Argument analysis essay topics may also be used to begin a formal debate. The goal of this is to begin an organized debate that gets the student to begin debating the a rgument that they have written. There are various ways in which to begin such a debate, and the first is for the student to write the entire essay.Then, they will present the opposing point of view, and the writer will need to defend themselves, so that the argument does not become invalidated. A debate would take place, and only one of the sides could be won. Therefore, the essay, the main part of the essay, must be able to offer an argument, one that moves the argument along, one that can lead to a clearer understanding of the issue.College is one of the most difficult times in one's life. As a result, it is essential to have an essay that helps them move forward. College students often feel very insecure and often do not feel confident enough to discuss important issues.The positive aspect of an argument analysis essay is that the student can learn a great deal from a debate. An essay is a great way to go through the issues and learn how to defend oneself effectively. Often, they do not know what to say, and they feel the need to defend themselves against a series of points being made against them.College students can often feel the need to express their ideas clearly. The use of an argument essay is a way to express one's views and see where other people see the same points of view. An essay can be used as a tool to help students see the strengths and weaknesses of various views.There are a number of argument analysis essay topics available on the Internet. All that is needed to write one is an essay topic that one feels comfortable with, as well as a reliable source of information. The information should include the topic and the author, as well as a good example of how to write an argument. An essay is a great way to reach those that are unsure about things.

Digital Signal Processing - 936 Words

With the advent of digitization in every field from communication to media, the need for methods to process digital signals is more important than ever. Now that I am on the threshold of embarking on a career that will encompass a major part of my adult life, I think it is natural that I veer towards Signal processing. As I look back, I feel that my natural inclination and excellence in mathematics from childhood has led me along this path. Digital Signal processing incorporates the use of mathematics to manipulate an information signal to modify or improve it in some way, fitting naturally into my area of strength and interest. I graduated from high school with 97% in Physics, Chemistry and Maths as a result of which I was admitted in SSN, ranked amongst the top engineering colleges in India. During my undergraduate study in Electronics and Communications Engineering I developed a liking for subjects like Digital Communication, Digital Image Processing, Digital Signal Processing.etc which provided me with a fundamental knowledge about digital signals and a thirst to explore more. My actual venture into DSP, started during fifth semester holidays when I attend a course on â€Å"DSP Applications† conducted by IIT Madras and Analog Devices. This gave me a great opportunity to work with several professors in IIT on projects like Noise Cancellation, Image Restoration using Kalman filter.etc. Intrigued by this experience, I devoted more time towards studying various fields inShow MoreRelatedDigital Signal Processing755 Words   |  3 PagesCHAPTER I INTRODUCTION On systems that perform real-time processing of data, performance is often limited by the processing capability of the system [1]. Therefore, in order to judge the efficiency of any system it is very important that we evaluate the performance of the architectures based on which the system is being built. We can also state that we can make a system more efficient and more capable by working upon the algorithm on which the system is being built. The more efficientRead MoreThe Impact of Digital Signal Processing2184 Words   |  9 PagesThere are a great number of applications for Digital Signal Processing and in order to better understand why DSP has such a large impact on multiple aspects of society, it helps to better understand the wide variety of applications it can be used for. Here we will briefly look into the following applications of Digital Signal Processing and their uses; speech and audio compression, communications, biomedical signal processing and applications in the aut omobile manufacturing industry. Li Tan [1] goesRead MoreApplications Of Digital Signal Processing2973 Words   |  12 PagesApplications of Digital Signal Processing in Biomedical field: A Survey 1Ashish Mistry, 2 Ishan Mehta, 3Shantanu Patel, 4Hardik Modi 1,2,3Students, 4Assistant Professor, Charotar University of Science and Technology, Changa-388421, Gujarat, India 1ashish31093@gmail.com,2 ishanmehta1805@gmail.com, 3shantanoopatel@gmail.com Abstract: This paper discusses about the applications digital signal processing in the biomedical field, the recent advancements in the field of signal processing with new instrumentsRead MoreThe Digital Signal Processing Applications2919 Words   |  12 PagesCHAPTER 1 INTRODUCTION With advent of modern high-performance signal processing applications, high throughput is in great demand. Digital Signal Processing is perhaps the most important enabling technology behind the last few decade’s communication and multi-media revolutions. Most recent research in the digital signal processing (DSP) area has focused on new techniques that explore parallel processing architectures for solutions to the DSP problems .DSP is used in a numerous real time applicationRead MoreThe Effect Of Digital Analog Audio Signal Processing1434 Words   |  6 Pagesthe research of digital signal processing is undergoing rapid development. At present, it has been used in many fields such as communications industry, voice and acoustics applications, radar and image. The processing of the speech signal is one of the key areas of DSP application. So far, it has formed a number of research directions, such as speech analysis, speech enhancement, speech recognition, voice communication, etc.. With the development of IT technology and voice processing technology, peopleRead MoreDelta Sigma Based Digital Signal Processing9726 Words   |  39 PagesThe proposed research focuses on Delta Sigma based Digital Signal Processing (DSP) circuits on Very Large Scale Integration (VLSI) systems for low-power intelligent sensors -in particular on building systematic tools to study their design principles and fundamental performance limits of energy-efï ¬ cient low-complexity architectures and on the analysis of their practical advantages and limits. Integrated intelligent sensors have emerged in a wide range of applications including healthcare, surveillanceRead MoreDelta Sigma Based Digital Signal Processing9737 Words   |  39 PagesThe proposed research focuses on Delta Sigma based Digital Signal Processing (DSP) circuits on Very Large Scale Integration (VLSI) systems for low-power intelligent sensors -in particular on building systematic tools to study their design principles and fundamental performance limits of energy-efï ¬ cient low-complexity architectures and on the analysis of their practical advantages and limits. Integrated intelligent sensors has emerged in a wide range of applications including health care, surveil-Read MoreUsing Kalman Filter Is Digital Signal Processing Based Filter853 Words   |  4 PagesVIDEO DENOISING Nowadays digital cameras which is used to capture images and videos are storing it directly in digital form. But this digital data ie. images or videos are corrupted by various types of noises. It may cause due to some disturbances or may be impulse noise. To suppress noise and improve the image performances we use image processing schemes. In this paper they uses Kalman filter to remove the impulse noise. The Kalman filter is digital signal processing based filter. It estimatesRead MoreDigital Signal Processing Quiz1620 Words   |  7 Pages (DIGITAL SIGNAL PROCESSING) 1.What are the basic elements of digital signal processing. List the advantages of digital signal processing over Analog signal processing? 2. Give the classification of signals (a) Continuous time signals and discrete time signals. (b) Deterministic and Non-Deterministic signals (c) Periodic and Aperiodic signals (d) Even and Odd signals (e) Energy and Power signal 3.Determine whether theRead MoreDigital Time Signal Processing7459 Words   |  30 Pages8 1.6 1.4 1.2 1.0 0.8 0.6 0.4 0.3 0.2 0 0.1Ï€ 0.2Ï€ 0.4Ï€ 0.6Ï€ 0.8Ï€ w Ï€ Phase Response ∅ 0.4Ï€ 0.3Ï€ 0.2Ï€ 0.1Ï€ 0 –0.1Ï€ –0.2Ï€ –0.3Ï€ –0.4Ï€ w 0 0.2Ï€ 0.4Ï€ 0.6Ï€ 0.8Ï€ Ï€ Solution : (a) (ii) To find response : The frequency components present in the input signal x(n) are, w1 = Ï€ 2 Ï€ 4 and w2 = Ï€ 2 w2 = At ⎛ π⎞ M ( w) = 2 cos âŽÅ" 2 ⎟ = 2 cos (Ï€ ) = 2 ⎠ 2⎠  ⎛π⎞ φ = −2âŽÅ" ⎟ + Ï€ = 0 ⎠2⎠  DSP Help Line : 9987030881 www.guideforengineers.com B E EXTC At w2 = Ï€ 4 DTS P DEC- 2004 3 Ï€ ⎛ π⎞ M ( w) = 2 cos âŽÅ"

Essay about Domestic vs International Adoption - 1405 Words

In todays society, the idea of adoption is an open and welcome one. However, the biggest decision in adoption today is whether to adopt domestically or internationally. There is a very large growing trend in international adoptions today. Compared to adoption rates in 1987, in 2004 international adoptions had risen over 200% as compared to an 8% rise in domestic adoptions. After World War II, international adoptions began to rise because Americans began adopting European and Japanese war orphans. However, this was not the only reason for international adoptions. Desperate poverty and social upheaval such as the one child law in China, are factors that have led others to adopt from Latin America and China. Also, after the Child†¦show more content†¦Next, a couple must realize that in both international and domestic adoptions, there is a risk of the adoption not working out. In a domestic adoption, birth mothers can change their mind until they sign the legal paperwork . Each state varies on their time frames a birth mother can sign her paperwork, however most states allow the birth mother to sign 48-72 hours after the baby is born. From that point on, in most states, the birth mother cannot change her mind. In international adoptions countries can and do shut down all adoptions in their country. This means any adoptions in the process are stopped. You could be interested in adopting a certain child and it is not uncommon for the orphanage to promise this child to several agencies. The orphanages goal is to place the children as soon as possible. On the plus side though, international adoptions are more lenient on who they let adopt. This can be a positive for many couples wanting to adopt that are not allowed to adopt domestically. Specifically, homosexual couples are welcomed in international adoptions, yet in some states are not legally allowed to adopt. Also, there are age restrictions for parents over the age of forty that do not apply fo r international adoption. One of the biggest factors couples consider, especially concerning international adoptions is the idea of travel. In a domestic adoption onlyShow MoreRelatedAmerican Neo Orientalism And The Justification For The War On Terror 1426 Words   |  6 Pagessubconscious a false representation of modern terrorism in order to incite fear of the ‘Orient’ both abroad and within its borders. In the years following 9/11, the American contemporary security landscape has undergone a paradigm shift towards the adoption of neo-Orientalist ideals and the concomitant imaginative geographies as analyzed through the justification of the ‘War on Terror’ as well as the portrayal of Islam and Islamic peoples in the American media. Since the publication of Edward Said’sRead MoreNetflix: The Leader in Movie Streaming Essays588 Words   |  3 PagesDish Network’s Blockbuster and Comcast’s Xfinity Streampix. Our current price estimate for Netflix stands at $96, implying a premium of about 50% to the market price. Our thesis is centered around Netflix’s lead in streaming domestically and its international prospects. Netflix has been making efforts to re-build its image and turnaround its subscriber trends. As a result, first half of 2012 saw healthy streaming subscriber additions when Netflix gained close to 2.27 million streaming subscribers inRead MoreEssay on Ifrs vs. Gaap970 Words   |  4 PagesGrapes† comparisons that clearly, fairly, and completely prepares a company financial statements. For years GAAP has been the common set of standards and procedures for the U.S, the core for establishing a principle of reporting but now IFRS an international friendly financial rep orting system has become popular for its use globally. In the text Intermediate Accounting by C.P.A Kieso, GAAP also known as generally accepted accounting principles are standardized guidelines and procedures to financialRead MoreEssay742 Words   |  3 Pagesdeployed by Brazilian bureaucrats to secure Mozambique’s political support for Brazil’s geopolitical pursuits in international fora. Mozambique’s backing was, according to both authors, pivotal for Brazil’s attainment of top positions in translational agencies such as FAO, as well as in the Community of Portuguese Language Countries. 3.3.3. â€Å"No association with commercial interests or profit† vs â€Å"private investors as the dynamic force for development† Brazilian development cooperation efforts are claimedRead MoreA selective Annotated Bibliography on Convergence and Divergence1577 Words   |  7 Pagesarticle is to examine critically the notion that success in international markets necessitates adoption of a strategy of global products and brands. The author argues that the differences in competition, from one country to another country impede global standardization. The key to success in these markets is to tailor ones products rather than production efficiency. Low price positioning is a highly vulnerable strategy, especially in international markets. The author also comes up with her own standardizedRead MoreEssay about Abortion Is Murder1200 Words   |  5 PagesAbortion is an operation of other intervention to end a pregnancy by removing an embryo or fetus from the womb. Since its ratification, more than forty-eight million unborn children have been killed by means of abortion in the United States since the Roe vs. Wade judg ment (Abortion in the United States).With abortion outlawed, these lives could have been saved and given the opportunity to live. Abortion is a form of murder, which is why it should be abolished. In addition, abortion can also lead to detrimentalRead MoreThe US Economic Outlook in the Second Half of 2012 and First Half of 20131659 Words   |  7 Pagestransaction at international level and it is also a benchmark to calculate the value of other currencies. In the recent years, the financial crisis has hit many economies of the world and US economy is not the exception. The crisis of 2008 has posed serious threats to the economy of US (Krugman, 2009). The paper casts light upon the US economy in the 2nd half of 2012 and expected conditions in 1st half of 2013. The economic performance is highlighted using various domestic and international factors. Read MoreAnalyze the contributions of Washing and Jefferson in helping establish a stable government after the adoption of the Constitution.1448 Words   |  6 Pagessucceeding him was the Third President of the United States Thomas Jefferson. George Washington and Thomas Jeffersons administrations contributed to establishing a stable government after the adoption of the Constitution. They strengthened the national government by passing important legislature, peaceful international affairs and economic plans. Washington strengthened the government financially because during his presidency the financial system was built. George Washington himself did not create theRead MorePeru Essay1655 Words   |  7 PagesInternational Trade Activities In recent years, Peru has been a stable emerging economy and has consistently experienced positive economic growth. Peru’s emergence as a growing economy and stable economy has been a recent phenomenon. During the 1980s, Peru was isolated from the global economy and many citizens of Peru believed in a protectionist economic worldview (Silva, 2014). Peru’s protectionist economic policies prevented the entry of foreign direct investment (FDI) and resulted in a veryRead MoreAdoption of Ifrs in Australia - Essay1932 Words   |  8 PagesInternational Financial Reporting Standards (IFRS) are an international set of accounting standards. Early in the 21st century, the Australian Accounting Standards board, with guidance from the Financial Reporting Council (FRC), decided to implement IFRS’s throughout Australia. This decision was made so that Australia could participate and contribute to the development of a distinct set of accounting standards that could be used all around the world. This report will explore the process of setting

Introduction. Descriptive Statistics Organize And Describe

Introduction Descriptive statistics organize and describe the characteristics of a data set. Researchers are interested in two types of descriptive statistics: central tendency and variability. Measures of central tendency describe the center of a distribution of scores. Common measures of central tendency are the mean, median, and mode. Variability describes the dispersion or spread of scores in a data set. The three commonly reported measures of variability are standard deviation, range, and variance. Both of these types of descriptive statistics are necessary for research methods because they enable the experimenter to see trends and draw conclusions from the data set. Information provided by the combination of measures of central†¦show more content†¦Method There were 95 PSYC 203 students in this experiment, 11 male and 84 female (M=19.09, SD= .93, Mdn=19, Max=21, Min=18). There were no missing responses. The personality measurement was broken down into 5 subscales. The five variable s that were measured, known as the Big Five personality trait domains, were Agreeableness, Conscientiousness, Openness, Emotional Stability and Extraversion. The subscales were measured with a 1 to 5 Likert scale, with a score of 1 being â€Å"very inaccurate† and five being â€Å"very accurate.† A higher score on an item indicated much agreement between the participant and the trait measured by that item. The measurement had a total of 20 items. Each subscale had four items; of those four items at least two were â€Å"reversed† (meaning that the lowest ranking indicated large agreement with the trait it was measuring). Results We calculated descriptive statistics for each of the Big Five personality traits. The means, standard deviations, and medians for each are as follows: Extraversion (E; M = 3.16, SD = .94, Mdn = 3.25), Agreeableness (A; M = 4.24, SD = .71, Med = 4.25), Conscientiousness (C; M = 3.46, SD = .786, Mdn = 3.5), Emotional Stability (ES; M = 3.11, SD = .75, Mdn = 3.00), and Openness (O; M = 3.69, SD = .76, Mdn = 3.75). The median would be a more accurate measure of central tendency for Agreeableness. The scores in this subscale wereShow MoreRelated1. What Are Descriptive Statistics and How Do They Differ from Inferential Statistics?1000 Words   |  4 Pagesare descriptive statistics and how do they differ from inferential statistics? INTRODUCTION Statistical procedures can be divided into two major categories: descriptive statistics and inferential statistics. Typically, in most research conducted on groups of people, you will use both descriptive and inferential statistics to analyse your results and draw conclusions. So what are descriptive and inferential statistics? And what are their differences?We have seen that descriptive statistics provideRead MoreUse of Statistics at Kaiser Permanente1275 Words   |  5 PagesUSE OF STATISTICS AT KAISER PERMANENTE8 USE OF STATISTICS AT KAISER PERMANENTE 8 Use of Statistics at Kaiser Permanente Abstract The preceding paper analyzes how descriptive statistics is used in Kaiser Permanente. In addition to that it also highlights the use of inferential statistics in the organization. Apart from that the paper evaluates the use of four levels of measurement in the organization. In addition to that the role of proper interpretation of statistical information in efficientRead MoreResearch Methodology. 3.1. Introduction. This Part Will1251 Words   |  6 PagesRESEARCH METHODOLOGY 3.1. Introduction This part will presents the details of the research design and methodology that use to conduct the study and it will includes: research design, population and sampling techniques, data source and data collection methods and finally research procedures and data analysis methods will be presented. 3.2. Research design Research design is a conceptual structure with in which research is conducted and it constitutes the blue print for the collection, measurementRead MoreThe Foundations Of Social Research914 Words   |  4 PagesThe Foundations of Social Research Introduction Discussion Notes There are many things I enjoyed about this chapter as it was eye-opening in regards to the epistemological frameworks used when doing research. This chapter forced me to examine what I believe about research, while also recognizing how much more I have to learn. I particularly enjoyed the focus on three epistemological frameworks, and had a difficult time establishing which of the three I preferred and why. I found myself waveringRead MoreA Research Paper On The Quality Research906 Words   |  4 Pagesand outs of presenting the final product of the research project. She goes on in her book to describe the process of research, which she divides into three sections. In the first section, she lays out a definition (p. 1) of research and is then followed by nine chapters on nine different kinds of theological research (pg. 11-95): â€Å"Biblical Exegesis and Interpretation†, â€Å"Literary Research†, â€Å"Descriptive Research†, â€Å"Program Development†, â€Å"Case Studies†, â€Å"Action Research†, â€Å"Writing for Publication†Read MorePdf, Docx2508 Words   |  11 PagesIntroduction to Statistics Statistical Problems 1. A pharmaceutical Co. wants to know if a new drug is superior to already existing drugs, or possible side effects. 2. How fuel efficient a certain car model is? 3. Is there any relationship between your GPA and employment opportunities? 4. If you answer all questions on a (T, F) (or multiple choice) examination completely randomly, what are your chances of passing? 5. What is the effect of package designs on sales? 6. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. QuestionRead MoreWhy Education Is More Important Than Money2055 Words   |  9 PagesProbability and Statistics = PS Strand 1: Introduction to Statistics. Strand 2: Organizing Data. Strand 3 : Averages and Variation Strand 4: Elementary Probability Theory. Strand 5: The Binomial Probability Distribution and Related Topics. Strand 6: Normal Distributions. Strand 7: Introduction to Sample Distributions. Benchmark Code Subject (M, S, SS, LA).Grade#.Strand#.Standard#. 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Crazy Eddie Essay Example For Students

Crazy Eddie Essay Crazy Eddie Case Questions 1. Compute key ratios and other financial measures for Crazy Eddie during the period 1984-1987. Identify and briefly explain the red flags in Crazy Eddie’s financial statements that suggested the firm posed a higher-than-normal level of audit risk. There were several red flags in Crazy Eddie’s financial statements. The company’s higher-than-normal level of audit risk can be determined by completing a ratio analysis of the financial statements. An analysis of key ratios over the period of 1984 to 1987 would have resulted in red flags. Crazy Eddie’s change in assets between this period is one red flag that an auditor should have noticed. Short-term investments had a zero balance until 1986 when it dramatically increased to 21. 1 and then dramatically increased again to 41. 4 in 1987. At the same time cash on hand dropped from 34 in 1985 to 3. 2 in 1987, which is a troubling sign. The saying goes that cash is king. Crazy Eddie was rapidly expanding the number of stores and was not anticipating what could happen in the future. Competition greatly increased and Crazy Eddie did not have the funds to pay suppliers for merchandise, which in turn causes potential customers to go elsewhere for their needs. Basically, the industry had become saturated with retailers and the company could no longer extract sweetheart deals from suppliers. After seeing this drop in cash, an analysis on merchandise inventories is needed. From 1984 to 1987, merchandise inventories decreased from 63. 8 to 37, which is another red flag that should have been investigated. Crazy Eddie is a retailer and retailers sell merchandise to customers so inventory is extremely important. This could have been a sign that inventory was misstated. As it turns out, Crazy Eddie had a huge overstatement of the company’s inventory and personnel systematically destroyed incriminating documents to conceal inventory shortages. The age of the inventory was also a red flag that should have been noticed. In 1986, the age of the inventory was 80 days. It increased to 111. 8 days in 1987. This is a sign that inventory that is in stock is not selling, which is a negative since electronics become obsolete quickly and these products tend to have a short life cycle. During this same period from 1984 to 1987, the company’s liabilities were taking a turn for the worst. Short-term debt increased from . 3 in 1984 to 16. 8 in 1987 while accrued expenses went from 16. 6 in 1984 to 1. 9 in 1987. Short-term debt increased because of the company’s rapid expansion as previously mentioned. The decrease in accrued expenses could be the result of the company artificial inflating its revenue by releasing accruals and is a red flag for auditors. These red flags would have appeared to users when the financial statements of Crazy Eddie were compared against the financial statements of a competitor. 2. Identify specific audit procedures that might have led to the detection of the following accounting irregularities perpetrated by Crazy Eddie personnel: (a) the falsification of inventory count sheets, (b) the bogus debit memos for accounts payable, (c) the recording of transshipping transactions as retail sales, and (d) the inclusion of consigned merchandise in year-end inventory. Proper audit procedures are required for auditors to obtain sufficient appropriate audit evidence that will allow them to draw reasonable conclusions as to whether the client’s financial statements follow generally accepted accounting principles. More specifically, an audit usually contains such procedures as risk assessment procedures, tests of controls, and substantive procedures. Of all the audit procedures, risk assessment procedures are preliminary. Through the risk assessment procedures, auditors obtain the needed understanding of the client, its environment, and internal control of the client company. As in the Crazy Eddie Case, the auditors should have found out the nature of the transshipping transactions, and the potential high risk placed in the inventory accounts by proper performance of the risk assessment procedures. Following the risk assessment procedures, substantive procedures are designed and conducted to detect material misstatements of relevant assertions. Substantive procedures include analytical procedures and tests of details. Analytical procedures involve evaluations of financial statement information by a study of relationships among financial and nonfinancial data. Tests of details  may be divided into three types. One test is the test of account balances to address whether there are misstatements in the ending balance of an account. In the case of Crazy Eddie, auditors should have put greater attention to inventory and accounts payable accounts. The second test is a test of classes of transactions to determine whether particular types of transactions have been properly accounted for during the period. Crazy Eddies fraudulently classified these transshipping transactions as retail sales to inflate its sales revenue and continue growth at existing stores. Child abuse EssayAssume that client personnel were unable to locate 10 of these invoices. How should you and your superiors have responded to this situation? Explain. These ten missing invoices are a troubling sign and needs to be thoroughly investigated by the auditors. It could be a sign that client is trying to conceal fraudulent accounting transactions or it simply could be an issue of lost or misplaced invoices. In situation like this, auditors need to use professional skepticism and increase the assessment of fraud risk. Auditors have the responsibility to detect both fraud and errors. It is important that the auditors adequately examine the internal control procedures for receiving merchandise and paying bills. The auditors needs to understand the process from cradle to grave so it is important that the auditors observe an transaction from start to finish to determine whether the internal controls are appropriate. By understanding the process, the auditors can then determine if the invoices could have been simply lost in the scuffle. Also, the auditors could contact the supplies of the inventory to request the missing invoices in order to verify the existence of the invoices. Finally, they can compare the transactions with previous years records and other firms in the same industry to see if there is a similar pattern. If no there is no satisfactory conclusion to the ten missing invoices, auditors should report the problem to auditing committee. 6. Should companies be allowed to hire individuals who formerly served as their independent auditors? Discuss the pros and cons of this practice. There are several pros and cons of hiring individuals who formerly served as independent auditors. Hiring former external auditors to work as senior accounting and finance officers is known as a revolving door phenomenon. One draw back of this practice is that some individuals believe that this practice undermines auditor independence, audit quality and the quality of financial statements. Auditor independence is extremely important and it is essential to satisfactory performance. Also, the former external auditor has knowledge of how external audit firm operates and their testing techniques for audits. This means that the former auditor has the ability to help its current employer to manipulate the financial statements in ways that are least likely to be detected by the auditors. They have the potential to keep external auditors from finding evidence of any fraud. Also, remaining members of the external audit team may be reluctant to question former colleagues. This past relationship history can constrain the independence and professional skepticism of the auditing, because reliance is now placed on emotional confidence and trust. However, there are many pros with this practice of hiring individuals who formerly served as their independent auditors. Companies have found these employees to be both efficient and effective. They are efficient for the company because these individuals are already familiar with the companys policies, practices, and corporate culture. This means that less time and money is required to educate and train these individuals about the company. Also, these individuals are highly educated and are knowledgeable about the industry and the internal control. They have had years of experience and are familiar with numerous types of businesses and complex accounting financial transactions. The former external auditors already have relationships with employees at the company. They have had first hand experience with the employee’s and know about the employee’s capability, ethics, and personality, which is beneficial in certain situations. Sarbanes Oxley resulted in auditing firms no longer being able to provide internal audit work to the clients they audit. This was done to avoid any appearance of conflict of interest. On March 31, 2003, the rules for hiring individuals who formerly served as their independent auditors changed. According to Securities and Exchange Commission, under Release No. 33-8183, an accounting firm is deemed to be not independent with respect to an audit client if a former member of the audit engagement team is employed by the issuer in a financial reporting oversight role unless the individual had not been a member of the audit engagement team during the one year period preceding the initiation of the audit.

Racism Ku Klux Klan, Neo Nazis, Aryan Nations Essays - Racism

Racism: Ku Klux Klan, Neo Nazis, Aryan Nations Ku Klux Klan. Neo Nazis. The Aryan Nations. The American Nazi Party. What are these groups? Why are they present in a land of supposed equality of all men? They are there because there are millions of Americans that believe in their message of white pride. The African American population is growing and Americans are now a mixed group of people. Black people are white people's neighbours, doctors, friends. With a growing unity between the two races, why does racism continue? The answer is simple. Racists from many years ago raise their kids in clans and white supremacy groups and teach them the ways of hatred. These kids grow up brain-washed that black people are their enemies and, taught by example, will continue this trend (The Volume Library; 1988). The Ku Klux Klan has been around since the end of the civil war. It is a roller coaster of a history. From extreme power, to rapid decline, and slow reemergence (Software Toolworks Encyclopedia; 1992). The clan, who is notorious for its violence, has a relatively innocent beginning. It was formed from some veterans from the confederate army and was first called the Kuklos Clan which, in Greek, meant Circle Clan. One person thought it would be a good idea to call it the Ku Klux Klan as a parody of the fraternity names which always had three Greek alphabet letters in it. They created the Clan to be mischievous and to do it without anyone knowing who they were which accounts for their costumes and masks. They, like most whites, were upset that the black people were free because black people were a constant reminder of the bitter defeat of the South. So to have fun they terrorized black people. Eventually the group grew, fluctuating, but grew to become the first white supremacy group in America and with that growth, their hatred grew as well into what was seen in the early and middle 1900's and what is seen today. Along with the KKK, other anti-black, pro-white groups formed and stemmed out all over the U.S.A. The Neo Nazis who are more commonly know by the term Skin Heads, are a growing force in hate groups. There hatred of Hispanics, Jews, Blacks, and others are now the fastest growing force in America. The Skin Head movement is usually done by the younger kids. These kids are drawn to the Aryan Nations and Neo Nazis by the promise of free drugs, free booze, heavy metal music, ultimate freedom and rebellion. A lot of these kids stay because of family troubles at home and, like in a gang, feel like they have a family with the group and feel loved. The skinheads are a family... A lot of us don't have what you'd call a home commented Joshua, who is a 16 year old recruiter in California (United They Hate; Michael Kronenwetter). The race war was in full force by the 1960's. With the growth of white supremacy and their groups, black too had a weapon. Martin Luther King Jr. lead his people to march in Washington to end segregation and to form black unity for an equal and better America. Malcolm X, who was a Muslim, may have come from a different religion than his Christian counterpart, but had a very similar message and a similar fate. Both were assassinated. Today the hate groups of America have spread into Canada and are particularly common in Manitoba. The major sects are of the same name as their American cousins with a very similar message. Racism, despite much opposition, will never end. As long as there is fighting among a Jew and a Palestinian or hatred between a white and a black, Racism will be there. Only a utopian society can achieve such a dream. It is in human nature to have a few people that do not understand or possibly hate those who are different but, in fact, we are not different, we are judgmental and we are discriminatory, we segregate. We are unique individuals but among races we are equal and the same. Bibliography I have a dream that my four little children will one day live in a nation where they will not be judged by

Make Bubbly Ice Cream Using Dry Ice

Make Bubbly Ice Cream Using Dry Ice Are you in a hurry for your ice cream? Try this quick and easy  ice cream recipe using dry ice. The ice cream comes out carbonated, so its very interesting. Safety Information Avoid touching the dry ice. Its cold enough to give you frostbite.Test the ice cream before eating it to make sure its not too cold. If the ice cream is soft, its fine to eat. If it freezes very hard, let it warm slightly before digging in. Dry Ice Ice Cream Ingredients dry ice2 cups heavy cream2 cups half-and-half3/4 cup sugar2 teaspoons vanilla extract1/8 teaspoon salt Make Dry Ice Ice Cream First, you need to crush the dry ice. Do this by placing your dry ice in a paper bag and either smash it with a mallet or hammer or roll over the bag using a rolling pin.Mix all of the other ingredients in a large mixing bowl. If you want chocolate ice cream  instead of vanilla ice cream, add 1 cup of chocolate syrup.Shake the dry ice into the ice cream, a little at a time, mixing between additions.As you add more dry ice, it will start to harden and will get more difficult to mix. Continue adding dry ice until the ice cream has reached the desired consistency.Feel free to stir in flavorings or candy pieces.The ice cream may be very cold! Use care when eating it to avoid frostbite. If the ice cream is soft enough to stir or scoop it should be warm enough to eat safely.You can then freeze leftover ice cream to eat later. Chocolate Dry Ice Ice Cream Recipe Do you prefer chocolate? Heres a simple recipe to try with no eggs or requirement for melting chocolate. Its easy! Ingredients dry ice2 cups heavy whipping cream1 can sweetened condensed milk1/2 cup unsweetened cocoa powder1 teaspoon vanilla extract1/8 teaspoon salt Make the Ice Cream Whip the heavy cream to form stiff peaks.In a separate bowl, mix together the sweetened condensed milk, cocoa powder, salt, and vanilla.Crush the dry ice.Fold some of the heavy cream into the condensed milk mixture.Add some dry ice.Fold in the rest of the whipped cream to get a uniform ice cream.Add the rest of the dry ice, bit by bit, until it freezes. Eat the ice cream immediately to enjoy the bubbly texture. You can freeze leftovers. How It Works Dry ice is colder than a home freezer, so it does a good job of freezing ice cream. Dry ice is solid carbon dioxide that undergoes sublimation to change from solid form into carbon dioxide gas. Some of the carbon dioxide bubbles get trapped in the ice cream. Some of it reacts with the other ingredients. The carbonated ice cream has a slightly tangy flavor, much like that of soda water. Because the flavor is different, you might prefer flavored ice cream over plain vanilla.

Integrated fashion logistics Essay Example | Topics and Well Written Essays - 3500 words

Integrated fashion logistics - Essay Example As far as the retail business was concerned the key indicator of sales success was the proportion of 'full price sales' achieved by the company, as opposed to garments being sold at a discount during the 'sales' period. Such discounts on garments offered on end of season sales may go even up to 50% of the prices depending on the style and demand for particular garments. There are several logistical models available to help speeding up the supply chain management and thereby improve the profitability of the company. This paper attempts to discuss some the models such as Quick Response (QR), Fast Fashion and Mass Customisation, which help in improving the efficiency of the supply chain management. The study also analyses the relationship between these models and the relative merits and demerits of the respective models available to the organisation employing these models. "More than ever before speed has become a source of competitive advantage. Competing on speed requires an organisation characterised by fast moves, fast adaptations and tight linkages. .. Forming alliances is one of the most effective avenues for competing speed. The best example is the textile industry's quick response initiative, designed to improve the flow of information, standardise recording systems, and reduce turnaround time along the entire supply chain from fiber to textiles to apparel to retailing." - Roberta S. Russell, Bernard W. Taylor Operation Management: Edition IV (2003). pp 37. Quick Response (known shortly as QR) is best suited to Fashion Retail Industry. This is due to the following factors: Seasonality - This is the main factor which necessitates the speed in the supply chain of fashion retailers. Products are made according to a predetermined standard size and there is no time to revise the outfits once manufactured. Pricing - Especially with the seasonality factor, garments which have note reached in time to the retail store may have to be sold at heavily discounted prices. Excessive lead time due to the fashion collections being prepared by the designers considerably before the time the garment reaches the retail stores put an element of distortion in sales due to faulty or unacceptable designs. "Few industries are as notorious as the apparel industry for having such difficulty predicting demand," observed by Marion Bragger (2004) 2.1 METHOD OF OPERATION OF QUICK RESPONSE: The essential features of the Quick Response method are outlined below: By convincing a potential and dependent supplier of garments, the manufacturing facility may be split into, some capacity doing production in normal way and a certain minimal part of the production capacity can be converted into following the QR approach. The management of the factory should have a meeting with the workers to educate them on the necessity and operation methods of the QR system, so that any initial resistance from the workers side may be controlled. The next step is to form the QR teams with workers selected from the existing workers either by the management or voluntary QR teams can be

CRIMINAL LAW - HOMISIDE Assignment Example | Topics and Well Written Essays - 2500 words

CRIMINAL LAW - HOMISIDE - Assignment Example 23). With reference to the above given question, this paper will determine the accuracy and the type of homicide that was involved in the two cases given. In addition to that, this paper will identify the relevant points that will be able to prove that the offences that were committed were committed by the said parties. This paper will also cite correctly the legal authorities and scholarly opinions which support or refute those arguments. In the case study given above, Peter committed the act of hiding behind the fence in Quinn’s field with the intention of startling the horses and riders but instead, the act led to the death of Quinn who fell from a horse which was startled by Peter. At the same time, Derek and Cedric who were hunting together with Quinn, picked up Peter, carried him out of the field and threw him into a lake. As a result, there were two murders, that is, that of Quinn who was killed unintentionally by Peter and that of Peter who was killed intentionally by Cedric and Derek. In the first case where Quinn was killed by Peter, that kind of murder is known as involuntary manslaughter according to the English legal system. ... This act can also be put in the category of manslaughter by gross negligence. This is where one ignores all the risks involved in the act and goes ahead to commit it which later leads to the death of another human being. In this case, Peter had foreseen that there was a possibility of a rider falling from a horse as he startled it but ignored the fact and went ahead to commit the act which in turn led to the death of Quinn. There are four stages of gross negligence known as Adomako test that was presented by the House of Lords in the United Kingdom (Slapper & Kelly 2011). The Adomako test involves stages which are; a duty of care of existence to the deceased. This is a stage which arises when; a person commits an act without being reasonable or being able to foresee the results of his / her actions because some the acts may lead to death. In this case study Peter was not reasonable when he committed the act of startling the horses knowing very well that this act may cause injury or h arm to another person but instead caused death to Quinn. If Peter had the duty of care to the other human beings, he would have foreseen the results of his actions and would have been able to foretell what would have happened if he continues with his intentions. In this case, Peter foresaw the results of his action and was not reasonable enough to know that his actions can cause injury or even murder to a fellow human being. Therefore, there was a breach of the duty of care by Peter towards Quinn. A breach of the duty of care is where a person may not be able to act as a reasonable person would have in their possession (Wheeler 2002, p. 42). In this case, Peter did not act as a reasonable person would have acted in his position and

Pestel Framework Essay Example for Free

Pestel Framework Essay The political environment (Refer Section 1 in Appendix 01) does not favour Fonterra’s operating environment with heavy control over milk powder pricing. Political figureheads at times lead the public to perceive that multinational dairies are working towards destroying the local dairy industry. With the ending of a 26-year old war within the country there is stability in the political environment which in normal cases encourages foreign investment. However the government’s policies and tight regulations towards foreign investment and trade, creates an unfavourable environment for operating multinationals like Fonterra. Noted. In the economic front (Refer section 2 in Appendix01), with base commodity prices being reliant on global trends and heavy fluctuations on exchange rates, budgeting for the purchase of full cream and skim milk from New Zealand proves difficult with currency fluctuations most often surpassing budgeted variances. Subsidies by the government to selected local dairy companies also give unfavourable advantage to them over Fonterra. Socially, similar to world trends, the aging population in the country has opened up new opportunity for Fonterra to move in with its Anlene product, coincidentally at a time when mature markets like full cream milk come under heavy smear campaigns with global issues such as the melamine scare in China. Such incidents create negative perception on all powdered milk products that not only impact short term sales figures but also tarnish the brand loyalty Fonterra has established throughout the years (refer section 3 of Appendix01). When we analyse technological trends and their implications on Fonterra (Refer section 4 in Appendix01), many technological improvements ranging from foraging, nutrition, and flavouring to packaging, has influenced Fonterra to create its own biotechnology subsidiary called ViaLactia Biosciences, working on identifying, discovering and commercialising genes that affect pasture grasses, milk production and milk composition. One such discovery was the response to bone decay known as Osteoporosis that most ging populations of the world are facing. By combining bone strengthening nutrients like Calcium, Zinc, Protein and Magnesium, Fonterra was able to create the brand Anlene. Environmental influences on Fonterra’s strategy are discussed in detail in section 5 of Appendix01. Government sponsored environmental schemes both globally and locally such as deployment of Emission Trading Schemes (ETS) and application of Afforestation Grants Scheme (AGS) increases Fonterra operational costs by having to monitor their greenhouse emissions. Fonterra has to include many green initiatives in to their strategy ranging from simple measures such as waste water treatment to more far-reaching methods like emission trading schemes to forestry provisioning. In addition the trend to move towards more renewable energy globally would drive the energy costs higher for Fonterra. On legislative front (Refer section 6 in Appendix01), Fonterra plans and operates under strict legislative framework governed by many authorities both globally and locally as content claims on dairy product are heavily scrutinised. Furthermore, products such as Anchor 1+ that cater to infant nutrition require additional measures due to their sensitive nature throughout their lifecycle from production to transportation. Any mishap on the part of a multinational such as Fonterra can lead to a product recall. Therefore additional operational costs have to be borne in maintaining hygiene in areas such as production, packaging, storage and transportation. Refer Appendix01 for a detailed analysis on current industry trends and implications to Fonterra. An extremely good analysis.

Rock and Roll Essay -- Music, Elvis Presley

What comes to mind when you think about Rock and Roll? Is it the pulsating rhythms, and upbeat tempo that seemingly sooth the mind? What many don’t realize is this phenomenon was started by a single man that combined various elements he loved. This man, Elvis Presley, not only created Rock and Roll but a new era of attitude and personality which people perceived as they watched him perform. Elvis Aaron Presley, one of the most popular American singers of the 20th century, started a new clothing style for his generation, influenced a new era of dance, and most notably introduced Rock and Roll to the world. Elvis Presley was born in Tupelo, Mississippi into a loving but poor family (Tracy 1). From the young age of 7, Elvis showed a passion for music. He was introduced to music in the family’s Assembly of God church where the southern gospel music became an important influence on his success. When Elvis’ mother Gladys acquired enough money, she bought him his first guitar, he then taught himself to play and in October 1945, he had his first taste of success in music by placing in the town fair talent contest (â€Å"Famous Quotes†. After graduating high school in 1953, he worked various jobs while still pursuing his musical career. Later in 1953, he walked into Sun Studios where he paid four dollars to record his first record. Upon hearing Elvis’ recording, Sam Philips decided to take him under his wing and then became his record label owner (â€Å"Elvis Presley†). In 1954, he produced his first single â€Å"That’s all Right.† From then unt il his death he became the biggest phenomenon ever in the world of entertainment (Morrison 1). From the start of Elvis’ career, he was in the center of the spotlight but before his career even started his appe... ...ers of his time. Elvis is known as the leading artist in R & B, gospel, and American country (â€Å"Elvis Presley†). He has sold over a billion records, more than any other artist known to man. He was one of the first performers ever inducted into the Rock and Roll Hall of Fame in 1986 (Brewster 1). Elvis loved performing live concerts â€Å"A live concert to me is exciting because of all the electricity that is generated in the crowd and onstage,† it’s his favorite part of his business (â€Å"Famous Quotes† 1). Even today he still remains a legendary music icon for popularizing and creating the start of Rock and Roll (Brewster 1). It is impossible to think of a Rock and Roll star who doesn’t owe a debt to Elvis Presley (Ebsco). Today he is still known as the starter of Rock and Roll, and is the most successful recording artist in terms of hit songs and hit albums still today.

“Remember The Titans” Directed by Boaz Yakin Essay

In the film â€Å"Remember the Titans† an important scene is at the Gettysburg battle location. Here, Boone makes an impacting speech to the players on overcoming their racism. Boone is the head coach of the mixed coloured football team he is speaking to. The film is set in the 1970’s, when racism is common. The Gettysburg scene has some visual techniques which helps one understand why it is important. One example is the silhouette with Boone the background. A verbal technique is the Boones voice is serious. Gettysburg is the turning point in the film, where the players over come their racism. At the football training camp in Gettysburg, the head coach Boone, takes them on a run at three o’clock in the morning. He takes them to the scene of the Gettysburg battle. The weather is foggy and damp. The mist from the fog, gives a softening effect on the cemetery behind Boone, when he gives his speech. The gravestones in the cemetery resemble the men killed in the battle. The gravestones also give the scene a serious effect. When Boone is speaking, one knows that what he’s saying is important because Boone is talking in a very serious and flat tone. â€Å"50,000 men were killed fighting the same fight you’re fighting.† The fight is the fight of racism. The men in the battle fought over political issues, including the use of the black slaves. The quote means that the players are fighting over racism, when the fight has already been fought with a drastic outcome. The tone of Boone’s voice is very serious, because it is clear and does not change tone. His voice impacts one because the only thing that can be focused on is the words. His voice helps me understand why it is important because he asks rhetorical questions and the words are powerful. â€Å"I don’t care if you don’t like each other, but you will respect each other.† When Boone speaks at the scene, he is standing in front of everyone, and the assistant coach, Yoast is standing with the players. This shows that Yoast connects with the players. During Boones speech there is a silhouette of Boone and the cemetery behind him. This gets the viewer to focus on the words he is saying, and the cemetery behind him, not on what he looks like saying them. â€Å"Did the die for nothing?† When he says this, the viewer is taking in what he says because one is focused on Boone himself and his words. When they get back to the camp, during a training session, the two captains shout the mantra, â€Å"left side† â€Å"strong side† to each other. This shows a new understanding and respect towards each other. They impact the rest of the team, which then come together as well. On the bus ride too the camp, the players are not talking to each other. In comparison to this, the bus ride on the way back to school, the players are all singing together. This is the turning point which shows me that Gettysburg is important. Overall I think that Gettysburg is an important scene because through Boone’s speech, the cemetery and the reactions after the speech, it shows that it affected the players because they changed from disliking and not trusting each other, to trusting and respecting each other. This shows that it must be important because of the result.

Essay on Deceptive Advertising - 2477 Words

Deceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them. Yet, with so many advertisements that consumers are exposed to each day, worrying about the truth of every line and every sentence of an ad is quite inconvenient. Advertisers must†¦show more content†¦There are stricter controls when the ads are aimed at children, foreigners or the sick but hopeful.; These tests to determine falsity are very important in a deception case. Another test that the FTC performs is to determine if nondisclosure was used as deception. This means that the advertiser would tell the truth about some of the information but leave out undesirable information to the consumer. Less appealing facts about the product would remain out of the ad, as in many cases dealing with hidden costs. As a consumer this is possibly the most harmful when dealing with deception because the ad doesnt reveal all of the information needed to make a clear decision necessary to make a good purchase. Arrangement and layout of the advertisement is another aspect to be considered when telling if an ad is deceptive. If the advertisement has a lot of visual impact the underlying; message, or the important details of the product, may be looked over. Sometimes an ad will focus heavily on the positive selling arguments and overlooks or downplays the negative/detail-oriented messages. 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