Essay on Deceptive Advertising - 2477 Words

Deceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them. Yet, with so many advertisements that consumers are exposed to each day, worrying about the truth of every line and every sentence of an ad is quite inconvenient. Advertisers must†¦show more content†¦There are stricter controls when the ads are aimed at children, foreigners or the sick but hopeful.; These tests to determine falsity are very important in a deception case. Another test that the FTC performs is to determine if nondisclosure was used as deception. This means that the advertiser would tell the truth about some of the information but leave out undesirable information to the consumer. Less appealing facts about the product would remain out of the ad, as in many cases dealing with hidden costs. As a consumer this is possibly the most harmful when dealing with deception because the ad doesnt reveal all of the information needed to make a clear decision necessary to make a good purchase. Arrangement and layout of the advertisement is another aspect to be considered when telling if an ad is deceptive. If the advertisement has a lot of visual impact the underlying; message, or the important details of the product, may be looked over. Sometimes an ad will focus heavily on the positive selling arguments and overlooks or downplays the negative/detail-oriented messages. When advertisers do this the consumer naturally focuses their attention on the positives and may make a decision not realizing the hidden costs or anything else that may be included somewhere else in the ad. The uses ofShow MoreRelatedDeceptive Advertising1524 Words   |  7 PagesMarketing Term Paper Principles of Marketing MKT 2423 Angela Hanson Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser, however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. Deceptive advertising is a growing trend among business in our society. This trend includes directly trying to deceive consumersRead MoreDeceptive Advertising Essay1503 Words   |  7 PagesMarketing Term Paper Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. 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