Dulzura Essay Example | Topics and Well Written Essays - 500 words

Dulzura - Essay Example Additionally, the free verse allows the persona to speak in disjointed thoughts because of the confusions and doubts that characterize her lover who is unable even to pronounce her name correctly. This is demonstrated by the last stanza where the persona laments â€Å"Say my name. Say it/The way it’s supposed to be said (Cisneros 1).† Epic form, on the other hand, is notable in each of the three stanzas especially the specific messages they communicate to the reader. In stanza one, the persona is pleading for love in Spanish; stanza two she wants her lover to feel her compassion while stanza three is an affirmation of the love. However, Cisneros is also sensitive to the use of alliteration to establish a rhythmic effect as noted in the last stanza in the use of the words ‘know’ and ‘knew.’ These words are meant to illustrate struggles the persona is undergoing when recalling a past love affair. Notably, the poet equally uses blank verse as a means of defying regulations of writing poetry and, thus, communicating her message of desolation over broken love. Blank verse, for example, is exemplified in the first stanza in the use of small letters in the last lines of that stanza unlike the other lines. Cisneros notes that â€Å"lullabied, mi bien/querido, that loved† to demonstrate the futility of clinging on to a certain love affair now gone. Imagery, however, is a testament of the need for the poet to illustrate his message using flowery and colorful words that portray the pain of the persona. Contrastingly, this is only possible through the use of repetition to generate rhythmic effect as noted in the usage of ‘I want’ to expose the feelings of the persona in the poem (Cisneros 1). Similarly, repetition adds more emphasis because it consistently tells a certain angle of narrative within the poem and, hence, allows the reader to formulate varying mental i mages

Response Scenario Paper on the Spillage of N,N-dimethylaniline Essay

Response Scenario Paper on the Spillage of N,N-dimethylaniline - Essay Example The principles of the Incident Command System [ICS] provides an organized approach in handling and controlling different types of incidences in which lives and property may be at risk (â€Å"ICS Features and Principles†, 2007). This paper presents a response scenario on the chemical spillage of N,N-dimethylaniline in a manufacturing company using the principles involved in an Incident Command System. Keywords: Incident Command System, N,N-dimethylaniline, Response Scenario Hazardous Material: N,N-dimethylaniline N,N-dimethylaniline is known to be toxic to humans because it affects the organs like kidney and liver. Exposure to this chemical either through ingestion, skin contact or inhalation may lead to acute or chronic effects, depending on the degree of exposure. Although there are no available data whether N,N-dimethylaniline is a carcinogen or a mutagen, it is still best to have as minimal exposure to the chemical as possible (â€Å"N,N-dimethylaniline MSDS†, 2005). N,N-dimethylaniline is a combustible material. There are no data available on possible explosion risks due to static discharge or mechanical impact, or incompatibility with the presence of other chemicals (â€Å"N,N-dimethylaniline MSDS†, 2005), but this does not mean zero chances of the risk of an explosion or fire. Incident Command System The Incident Command System [ICS] follows an organized management principle where there is a hierarchy of the different individuals responsible for the control and handling of emergencies or incidences (FEMA, n.d.). An ICS is headed by the Incident Commander [IC], who has typically three members under the command staff, namely: the Information Officer, Liaison Officer and the Safety Officer. The General Staff which encompasses the Operations, Planning, Logistics and, Finance and Administration, together with the command staff create the over-all management system that comprises the ICS (NRT, 2000). Applicable to both government and privat e sectors, the ICS is an effective yet flexible approach to any incident because it allows the coordination and integration of the different functionalities within an organization (FEMA, n.d.). The scenario of an N,N-dimethylaniline spillage in a manufacturing company requires the immediate response action of the components of the ICS to ensure the safety of the responders, employees, and the people immediately surrounding the area where the incident took place. On-set of the Spillage. The manufacturing plant is categorized as a fixed closed facility in which hazardous materials can be accidentally released in very large quantities because of the presence of large containers in the area. This implies the importance of labeling of these containers for proper identification, especially when an incident like a chemical spill occurs. Aside from labeling, the Materials Safety Data Sheet [MSDS] for the chemicals, in this case, N,N-dimethylaniline must be on-hand to be able to obtain infor mation on the hazardous nature of the material (USFA, 1998). First Responders. More often than not, the first person, also known as the first responder, who recognizes the spill must immediately inform the supervisor of the occurrence of the incident. Regardless of the department or section that they belong to, the first responder must be aware of the type of hazardous material that spilled, immediately wear the necessary personal protective equipment [PPE] and prevent other personnel from

Clothing and Good Physical Health Essay Example for Free

Clothing and Good Physical Health Essay Summer and Spring clothes are worn for Warmth, Comfort and Style. People sometimes wear different types of clothing for Protection, Comfort and Style. To preserve good physical health, clothing protects us from cold temperatures. It can protect us from sunshine or high winds. It can also protect us from the wetness of rain. Throughout history, clothing has protected people from attackers. People need protection from dirt, insects, and other harmful agents in the environment. Some garments protect workers from the specific dangers of their jobs. Hard hats and safety goggles are examples. With winter clothing it is used for the protection of your body. You need to choose your clothing thoughtfully to stay cozy yet still be able to move easily. For Instance, a three layer jacket, a scarf, furred boots and especially a thermal. These are winter garments that you should wear to keep you warm and to keep out the cold. The clothes shouldn’t be too tight or loose reason being tight clothes inhibits free movement, and loose clothes allow the warm air and body heat to escape. We wear clothing that is creatively designed, and we combine garments in artistic ways. Decorations people use still depend on their native culture. For example: body paints, intentional scarring or binding are for adornment. Ideas can change with time. What is beautiful to us one year may not look attractive at all to us a few years later. Clothing can satisfy the psychological need of belonging such as to a profession, social group, association, or country of heritage. It indicates what â€Å"role† you play or what skills you have. One more common type of clothing is Summer clothing. People all over the world especially the Caribbean wears summer clothes all year round. It comes in all sort of style and people also wear summer clothes also very absorbent for style. Most of the clothing is light weighted and also very absorbent. We learn early in life what others expect us to wear. It gives a sense of belonging. Too much conformity can mean a loss of personal individuality. Certain ways of dressing give clues about personality traits (For Example: people who wear very decorative things are usually very sociable). When we choose styles different from out friends, we are expressing our individuality. The least types of clothing are Spring clothing. People mostly wear these types of clothing when winter season is about to finish it can also be worn for comfort. It is lighter in weight than the winter garments. The winter changes so suddenly that you need something not to heavy or light. You need Shoes that ease your feet but protect them from cold or rain. The fabrics are bright and bold in color. Clothing is needed in our everyday life and some can be very expensive.

The Scope Of Marketing Communication Marketing Essay

The Scope Of Marketing Communication Marketing Essay Advertising is a type of communication used to persuade viewers to take some action with respect to products and services. This assignment is based on the scope of marketing communication. The first segment gives brief detail about the structure, role and functions of different advertising parties (advertiser, client, ad agency etc) in the communication industry. After the identification of parties involved in communication industry, I had discussed the relationship between different parties of communication industry. In the second section, different current trends have been discussed. I have also discussed in detail about the current trends in Pakistani market and also used different ad images with examples. I have identified the impact of current trends Micro marketing and sales promotion on advertising industry and parties of advertising industry. In the third section, traditional response hierarchy models (AIDA, hierarchy of effects model, innovation adoption model and information processing model) have been discussed. Then I have selected two ads, one of Ufone and the other of Mobilink Jazz for evaluation considering the response hierarchy models and also confirm the response hierarchy models of these ads. In the last and final section, I have evaluated the ads and made an effective judgment on the selected ads that weather they are developed to satisfy the hierarchy models or not. P1: Explain the structure, role and relationship between parties in communication industry COMMUNICATION Communication is defined as Two-way process of attainment mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning ( sense). (communication, 2009-2010) (Communication process, 2010) BUSINESS COMMUNICATION Communication is the lifeblood of an organization (business). Business communication is any communication used to endorse a product, organization or service with the objective of making sale. In business communication, message is transferred through various channels of communication as well as internet, print (publications), television, radio, outdoor and word of mouth. In business, communication is considered center among business, interpersonal skills and manners. PARTIES INVOVLED IN COMMUNICATION INDUSTRY There are different parties involved in communication channels through which adverting takes place. These are Advertisers Advertising agency Media Clients ROLE FUNCTIONS OF DIFFERENT PARTIES Advertisers The role of advertiser is to focus on gratifying the general consumers by addressing their requirements through goods and services. As for the communication role, this refers to the mass communication purpose that advertising is capable to fulfill. It is a stunning means to inform the clients (customers) and communicate to them about the goods and services they wish to buy. Normally an advertisers objectives behind creating an advertisement are to generate sales. (advertiser, 1999) Also it helps the consumers to assess the value and benefits of the products. Advertising agency An ad agency or Advertising Agency is a service provider that works for clients to create an effectual and goal oriented advertising campaign meant at representing the organization positively in the eyes of its target customers. Companies hire advertising agencies to connect with their end customers. An advertising agency starts by getting well familiar with the clients goals, products target audience. This information proves beneficial in planning and making an effective advertising campaign. Once an advertising agency knows its clients needs, the course action of brainstorming and planning begins. This includes creating interesting attractive jingles, slogans and attention clutching body copy for advertisements. (Sinha, 2005 2011) Media Media plays a very significant role in advertising. There are different types of media for example press, outdoor advertisements, television, posters, radio, cinema, internet and mobile advertising. It helps the businesses to develop the market equity. It builds the positioning of the company and eases the image of the company which it wants to generate in the minds of the customers. It also helps to send the message to large audience. Different kinds of medias present the different forms and concepts of advertising. Moreover, different varieties of media also improve the affordability of the companies and different advertising podiums (platforms) can be used by the companies to spread the me (Wazzan)ssage. Clients Clients use advertising agencies, helps them to spread a message about their product and spread knowledge through television, print media etc. There are definite roles and responsibilities of a client that the agency can do their jobs as proficiently as possible and help the clients to make their business more successful. The role of a client is to explain his product or company message clearly; it allows advertising agency to understand better about the product and company which allows them to package and market it properly. The client should tolerantly listen to each idea of advertising agency as it is presented and decide that which campaign will draw the most concentration to the product. The clients responsibility is to make the advertising agency come up with the best probable ideas for product or company. (Clients roles and responsibilities in advertising industry , 2010) RELATIONSHIP BETWEEN THE DIFFERENT PARTIES OF ADVERTISING INDUSTRY Advertising agencies had worked for the endorsement of product by making advertisement campaigns. The first job of advertising agency is to well-develop a brief consideration of companys product, its potential, position in the market place and its target market. This helps advertisers to turn out effectual advertising campaigns to best publicize the product. They vigilantly study products and then guide company about the marketing strategy, which paper the ad supposed to be placed, how several times it should run etc. Keeping the clients objectives in mind, the advertising agency able to build advertising campaigns, like slogans, jingles, etc. The campaign is built with the mean to push the sales of the companys products, attract new customers belt while retaining the old ones, repeat the brand image, market the product and make brand awareness if the brand has been just forayed into the market. After the campaign is prepared, the advertiser looks for media medium to popularize / publicize the product. The campaign may be publicized in a range of media agencies like, television, print, radio, depending on the clients budget. For companys advertising needs, advertising agency chooses newspaper as the best mode of advertisement. Through its keen page, which appears as a colored addition in four to eight (depending on companys budget) leading newspapers and magazines, it reaches its clients services to a huge readership of approximately 5 million viewers. Advertising agency also helps in choosing the right newspaper to help company to market their product so that it reaches utmost viewers in the most effective way and in the end its the duty of the supplier to allocate the product where the company wants. Thats how; the parties in advertising agencies perform their roles to communicate the companys message to the end customer. P2: Identify the trends in advertising and promotion and evaluate (advantages and Disadvantages) of their impact CURRENT TRENDS IN ADVERTISING Current trends are a general direction in which something tends to move. For a long period now, advertising have been used as a strategic tool to endorse product awareness and build up brand preference, thereby increasing sales, as well as to promote customer loyalty by building customer relationships. The current trends in advertising are smart phones, internet (websites, banner ads, pop-ups or pop-behinds which stays an ad behind your windows, email promotions, sponsored links (like Google ads, community media such as you tube and my space.), social networks, TV, games, radio and print media. Micro marketing Micromarketing is designing, forming and manufacturing products, marketing and advertising campaigns for the benefit of very precise geographic, demographic, or psychographic segments of the consumer market. A marketing strategy, in which advertising efforts are, centered a small set of highly-targeted customers. Micromarketing requires a company to barely define a particular audience by  a particular characteristic, job title and modify campaigns for that particular segment. Now a days marketing is done on internet, smart phones and TV. If a new local company wants to launch its product and cant afford the expense of e-ads. So they can use print media which is effective and of low cost for advertising their product. Brand proliferation Brand proliferation is defined as when one company introduce new brands in the same product lines and hence try to cover each and every market segment for that product line. (Wazzan) For example: Huggies, a firm, owned by Kimberley-Clark. Huggies is well known for manufacturing disposable diapers, and has different product lines such as Little Swimmers and Pull-Ups. 7up also comes up with diet and lemon flavor. Sales promotion Sales promotions are short-period incentives to encourage the sale of a product or service. Sales promotion includes a number of communications activities that attempt to give added value or incentives to customers, wholesalers, retailers, or other organizational customers to encourage immediate sales. These efforts can effort to stimulate product interest, test or purchase. Examples of devices used in sales promotion include samples, premiums, coupons, point-of-purchase displays, rebates, contests and sweepstakes. (Sales promotion, 2000 2011) Sales promotion strategies There are three types of sales promotion strategies. 1) Push A push strategy engages convincing trade intermediary channel members to push the product through the distribution channels to the final consumer via promotions and personal selling efforts. Trade-promotion goals are to persuade retailers or wholesalers to carry a brand, promote a brand in advertising, give a brand shelf space, and/or push a brand to final consumers. Typical strategies employed in push strategy are: allowances, free trials, contests, specialty advertising items, buy-back guarantees, displays, discounts and premiums. 2) Pull Pull strategy efforts to get customers to pull the product from the manufacturer through the marketing channel. Consumer-promotion objectives are to attract consumers to try a new product, attract customers away from competitors products, hold reward loyal customers, get consumers to load up on a mature product and build customer relationships. Typical tactics employed in pull strategy are samples, cash refunds and premiums, coupons, advertising specialties, rebates, loyalty programs, contests, games, sweepstakes, and point-of-purchase (POP) displays. 3) Combination of the two Car dealers often offer a good example of a combination strategy. If you give attention to car dealers advertising, you will frequently hear them speak of dealer incentives and cash-back-offers. CURRENT TRENDS IN PAKISTANI MARKET Advertisement is one of the most significant tools for bringing awareness in people about products. In Pakistani market, we have generally seen two types of advertising trends of micro marketing and sales promotion. Especially sales promotion trend is normally more in from the last 2 to 3 years. Its because of the economic condition of the people, thats why the companies try to attract people more on sales promotion. Price promotion Sales promotion stands on a price discount offer. Its a promotion of a product by momentarily reducing its price. The price decline may be at, or below, cost, but it will have to be important enough, relative to challenging products, to persuade customers to purchase the product. In Pakistan, in 2010 Service Shoes offers discounts (discount ki barsaat up to 50% off) all over the country to attract more more customers in order to gain market share, customers and increase their sales. Gift with purchases This strategy to buy a service (product) by using trade loaders or a gift with purchase dates back to the very sunrise of marketing itself. Its a idea that still working today. Many companies and retail shops used this strategy to attract customers towards their products. IN Pakistan, ZONG is using gift with purchase technique to attract customers towards their product. By this technique they are going to increase their sales and gain market share. Coupons Coupon is just like a legal paper which can be exchanged for some sort of discount or special offer when buying a product. Coupons technique can be used by organizations to attract prize conscious by convincing them to purchase more by giving away a small prize discount. In Pakistan, K n is offering membership cards to customers on purchasing of more than Rs. 3000 and gives them discount on 10 to 20% discount. Samples Sampling is the practice of offering little quantity of product free of cost or at a very low price so that customers can experience their service or product at first hand. In Pakistan, this technique is basically practiced by pharmaceutical companies. IMPACT OF CURRENT TRENDS ON ADVERTISING Impact of Micro marketing The impact of micro marketing on advertising industry is that it effects user-initiated like product awareness, purchase intent, consideration and consequent consumer on online behavior. The impact of micro marketing on advertising industry is that to rightly target a very specific segment and it increased the media population year by year (newspaper, TV, internet, billboards and sites visitors etc). New medium is brought up in advertising due to which the micro marketing impact, old one is getting decreased day by day like internet marketing, online marketing etc. Due to current impact, many companies launched their product sites or company sites for customers awareness with some innovation and creation, which makes difficulties for the advertising industries. Impact of sales promotion Increasing Competition The first impact of sales promotion on advertising companies is that it increases the competition in the market. Due to raise in competition, this makes difficult for the advertising agencies to compete. Therefore, they are choosing more innovative techniques. Customers Have Become More Price Sensitive Sales promotion increased price sensitivity as the result of inflation. Due to economic recession consumers and dealers become more perceptive towards prices because they want value for their money. So its become difficult for the advertising agencies to set price of the product. Advertising Has Become More Expensive Less Effective The advertising media have turn out to be pretty expensive. Audio-visual medium may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time which is considered as the most effective for short-duration ads. In many cases, consumers have reached a point of monotony due to unnecessary advertising on TV. Sales promotion is a more gainful promotion method to generate sales results for small companies which cannot compete with big companies. Sales Promotions Maximize Profits Sales promotion maximizes profit for companies, sales promotion department and advertising agencies as well. Sales promotion allows a finest brand to compete with a lower level brand amongst price sensitive consumers. P3: Use any two response hierarchy models on the two ads selected by the students HIERARCHY RESPONSE MODELS THE AIDA MODEL AIDA model was offered by Elmo Lewis to explain how personal selling works. It shows a set of stair-step phases which describe the process (procedure) of leading a potential customer to buy. The phases are attention, interest, desire, and action, form a linear hierarchy. It reveals that customers must be aware of a products existence. Be attracted enough to give attention to the products features/benefits. Have a desire to advantage from the products offerings. Action, the fourth stage, would come as a natural result of movement through the first three phases. Although this idea was elementary, it led to the later rising field of customer behavior research. HIERARCHY EFFECT MODEL Among advertising theory, the hierarchy-of-effects model is prime. Hierarchy can be briefly explained with the assist of a pyramid. First the lower level objectives such as awareness, knowledge are achieved. Succeeding objectives may hub on moving prospects to higher levels in the pyramid to draw out desired behavioral responses such as associating feelings with the brand, trial or regular use etc. It is easier to achieve ad objectives positioned at the base of the pyramid than the ones towards the peak. The % of potential customers will decline as they move up the pyramid towards more action leaning objectives, such as regular brand use. INNOVATION ADOPTION MODEL This model has significance to new product openings and mainly useful for adoption of non-commercial services. The phases of assessment and trail before adoption are considered important in the design of advertising program. The result in favor of making an evaluation is probably to be influenced by information accessible from various sources including advertising. Evaluation comprises a major step towards the adoption of the product or service. INFORMATION PROCESSING MODEL The procedure by which we create that skill selection is through the information processing system. This system is also known as the DCR process. We detect information, evaluate it with previous experiences and then react. Wellfords model proposes that we get in information through our senses and for the time being store all of these inputs previous to sorting them out. The inputs that are seen as related to the decision are then stored in the quick-fix memory. A decision is made by evaluating the information in the short-term memory with preceding experiences stored in the long-term memory. With position to the long term memory for the necessary action the decision is carried out. The action and the results are stored for future reference. The two ads are taken for the analysis of customer response hierarchy. These are Ufone Internet ad Now the four steps of AIDA model will be applied on this ad. Attention: In this ad, Ufone is trying to attract people attention about their new internet packages. In this ad to get customers attention, Ufone is showing a girl having mobile in her hand which is happy to use internet service. Interest: In this ad, a fast moving bike and a little blur waves shows about the fast speed of internet to gets peoples interest. Ufone is also showing social networks page (face book), yahoo, gmail and youtuube etc. Desire: In this ad, by showing fast moving bike, yahoo, skype and face book, shows the speed of internet which is directly the desire of people to use fast net in order to be connected with friends. Action: The given extra information about different internet packages encourages customers to take action. Mobilink Jazz ad Now the six steps of Hierarchy of effect will be applied on this Ad. Awareness: In this Ad, Mobilink has used model, the hero of Asian games and SAF game gold medalist Naseem hammed for their campaign. Actually in Pakistan, most people are not familiar with Naseem hammed. But Mobilink has used to Naseem hammed because people in Pakistan loves their national heroes and they follow them. Secondly in Pakistan, women are in majority so this factor is also making good awareness. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. In this step, Mobilink has provided little information about their services but there is not so much information about the model. The information is limited which will produce sometimes difficulty for customers. The message is that great people of Pakistan use Mobilink. Liking: As in this Ad, information is added which results in liking because in Pakistan, people follows their heroes. So this Ad is creating liking. Preference: As Mobilink is market leader, so they are preferred mostly because of good signal quality. As Naseem hammed is hero for most of young womens, so she is followed. So the product of Mobilink is preferred over other companies. Convince and purchase: When customers are convinced by the services, then they buy the services. M1: Make an effective judgment on the ads selected whether you think the ads are appropriately developed to satisfy the hierarchy models. Give reference to books or internet sources used. Analysis of Ufone ad: In Pakistan, currently there are many cellular companies working, for example Telenor, Mobilink, Zong and Warid. There is a tough competition between these companies; are trying to gain market share by lowering the charges and offers best services (packages) to their customers. In this ad, Ufone is informing customers about new packages and fast working internet services to makes people interest desire people with low rates and unlimited downloading. In this ad, Ufone is showing their existence in the market by giving good services to customers and offer best packages. The ad is overall good to attract people. They make their customers aware, informed them about their services and created interest. In this ad, they did not highlight the main package offer of their service. In my opinion, Ufone have to highlight the price and package on the top of ad, which can more attract customers towards their service and make it desire. They also did not highlight this sentence (ye slow motion ka nahià ¢Ã¢â€š ¬Ã‚ ¦.. balky fast action ka zamana hai), by doing this they can attract more customers because majority internet users is youth which is the target market of all the cellular companies. Analysis of Mobilink Jazz ad In this ad, Mobilink used Naseem Hameed, who is the champion of Asian games and SAF game gold medalist as a model to show their market existence and attracts people towards their services. Approximately, they had covered all the six steps of hierarchy of effect model. It is an innovation and creativeness in the ad by bringing up the female hero which makes people awareness, liking, knowledge, preference and convince them to purchase. By this ad, they are taking competitive advantage over the other companies. The ad is overall good to attract people and to gain market share but I think some more Improvement can be done in this ad. The information about the model champion should be there and they should have to highlight that statement Himmat aur yaqeen ki sachi kahanià ¢Ã¢â€š ¬Ã‚ ¦.. khwab se tabeer tak and the timings of the show should be prominent(large font). BIBILIOGRAPHY advertiser. (1999, 11 19). Retrieved 4 18, 2011, from suite101: http://www.suite101.com/article.cfm/advertising/28925 Clients roles and responsibilities in advertising industry . (2010, 5 17). Retrieved 4 19, 2011, from ehow: http://www.ehow.com/list_6524998_client-roles-responsibilities-advertising-agency.html communication. (2009-2010). Retrieved 4 21, 2011, from people communicating: http://www.people-communicating.com/what-is-communication.html Communication process. (2010, 11 1). Retrieved 4 21, 2011, from Success for career: http://exampapers123.blogspot.com/2010/11/communication-process-verbal-and-non.html Sales promotion. (2000 2011). Retrieved 4 20, 2011, from marketing teacher : http://www.marketingteacher.com/lesson-store/lesson-sales-promotion.html Sinha, A. (2005 2011). Role of advertising agencies. Retrieved 4 18, 2011, from contentwriter.in: http://www.contentwriter.in/articles/advertising-marketing/advertising-agencies.htm Wazzan, N. S. (n.d.). Brand cannibalization, Brand proliferation Brand Rejuv . Retrieved 4 19, 2011, from Citesales: http://www.citesales.com/712-brand-cannibalization-brand-proliferation-brand-rejuv.html

Medieval Food :: Food Historical Essays

Medieval Food Food is something that all people have always and will always need to consume in order to survive and thrive. Not only this, but it is also has an important societal function. Food is an important part of celebrations and sometimes dictates roles in societies. In Medieval society food was important for banquets, what was eaten by a person could denote what class a person was from, and was often mentioned in the literature. For my project I presented desserts, bread, and a couple of drinks. As far as the bread is concerned I made one loaf using beer and one loaf using water. The desserts were a strawberry tart, and Daryols, which is basically a custard or pudding pie. I also made two alcohol drinks, Mead, though very weak, and spiced wine. Food is commonly mentioned throughout Old English and Medieval literature. In â€Å"Beowulf†, much of the action revolves around the mead hall where great banquets are held. In â€Å"Sir Gawain and the Green Knight†, the poem begins in the banquet hall and the Green knight first appears before King Arthur and his guests at a feast. Since most of the recipes which I used are from the 14th century I focused most of the literary aspect of my presentation on Geoffrey Chaucer’s â€Å"Canterbury Tales.† First of all the whole reason that the pilgrims tell their tales is because the inn keeper agrees to give the teller of the best story a free dinner at the end of the pilgrimage. Three characters, in particular, are described in the general prologue in relation to food, the nun or prioress, the franklin, and not surprisingly the cook. â€Å"Canterbury Tales† characters The Nun or Prioress is on page 218 of the Norton Anthology of English Literature, seventh edition volume one. Her passage discusses her impeccable manners. The Franklin is on page 223 of the Norton Anthology of English Literature, seventh edition volume one. His passage discusses his grand hall and all of the food he always has on hand and ready to eat in case someone shows up. The Cook is on page 224 of the Norton Anthology of English Literature, seventh edition volume one. This description discusses all of the utensils that the cook brought and what he plans to cook while the pilgrims walk across England.

Essays --

Holiday Hazards: Overcrowded Warehouses Stuffed With Presents! In 2012, Amazon was selling 306 items every SECOND during the holiday rush. As more and more people shop the Internet for the next best deal, remember the method behind the madness. All these goods come from warehouses. It can be tempting to crowd out the aisles in the warehouse to up the sales ability and logistics of your company. Think Twice – OSHA doesn’t care about soaring sales, safety is especially significant during this busy time of year. Safety issues can arise at any time, but since Americans spend the most money around the holidays, conducting self-inspections and keeping notes on what went well and what went wrong can give insight for improved logistics and safety in the New Year. However you organize, a clear plan should be in place for optimal functionality with minimal interruption for the product to get from storage to the loading dock – and safely. Here are a few items to consider this season: †¢ Keep Forklift Traffic and Pedestrian Traffic Separate. Have clearly marked paths for pedestrians...

Outline and Evaluate the Psychodynamic Model of Abnormality

Outline and evaluate the psychodynamic model of abnormality. (12 Marks) The psychodynamic model (which is based on Freud’s theories) states that abnormalities are results of a conflict which has gone wrong in the â€Å"psyche† (in the mind). Freud’s idea states that the psyche – which is made up of the (id, ego and superego), should all work in perfect harmony with each other to avoid being an abnormal person.It is the idea that conscious thoughts and feelings are determined by the unconscious mind, and essentially being mentally healthy requires a good balance between: the id (which controls the desires for which we live for in order to satisfy ourselves), the superego (which takes into consideration morals and the difference between right and wrong) and the ego (which balances the superego and id to keep our behaviour in check).From these 3 components in the psyche, you can quickly see that the id and superego are constantly in conflict. This ultimately means that for a person to not develop a psychological disorder – a strong ego is necessary as it will â€Å"get the best of both worlds† and create a balance, while allowing the superego and id to express themselves (when suitable), without dominating the personality and hence, causing a psychological disorder.An example of an abnormality which could occur from the id being too strong in kids (is developing conduct disorders). In adults (they become psychopaths), all because of the personality being taken over by the id. If the superego is too strong socially acceptable pleasures will be hard to come by as neurotic behaviours such as phobias and obsessions will be apparent, as they will be constantly fixated with things that they want to do but â€Å"cant† because their too scared.Freud thought that the childhood of an individual was essential in the development of personality and that all abnormal behaviours are linked to childhood. There are different ages as sociated with different stages. An example of this is the oral stage which usually happens between (0-18 months) – the focus of pleasure is the mouth (feeding or dummy) and if this is fixated upon, this could lead to overeating or smoking in order to comfort themselves and their mouth. Another example is the anal stage (2-4 years).A conflict may arise when potty training as if the child receives either excessive punishment or the parents are too lenient during this stage it can lead to a fixation which will be taken to adult life. The end result could either be a person who has an anal retentive personality (stubborn perfectionist obsessed with tidiness) or an anal repulsive personality (messy person with no self-control), according to Freud. The evaluation of Freud’s model is that many detailed pieces of data were obtained as it was a case study.The findings did support Freud’s hypotheses and theories. However Freud’s ideas were very subjective as not mu ch – if any scientific data was produced to back his work up. This therefore raises question marks over the reliability of his findings and theories. Also the evidence from the case study came from his own patients who could compel us to think that his results are unreliable, as his patients may have been biased and essentially gave the answers Freud wanted, because they were his patients.